Google Ads Developer Blog: adwords

Changes Required for Creating New Campaigns in the AdWords API v201402

Friday, March 28, 2014

advertisingChannelType

displaySelect

Enabled networkSettings

Search Network

false

Search Networks only

Search Network with Display Select

true or unspecified

Search & Content networks

Display only

DISPLAY

false or unspecified

Content Network only

Shopping only

SHOPPING

false or unspecified

Search Network only

Any parameter combination other than the above when creating a new campaign or making targeting changes to existing campaigns will be rejected with an OPERATION_NOT_PERMITTED_FOR_CAMPAIGN_TYPE error.

While you can no longer create Search & Display Network campaigns, existing campaigns of this type will remain unchanged. You can identify them by their displaySelect attribute being false, while both the Search and Content Networks are enabled. These campaigns should be migrated to SNDS by setting displaySelect to true.

The advertiserChannelType and isDisplaySelect fields are also present in reporting, so you can see how your Campaigns are configured.

If you have any questions about this change or the AdWords API in general, you can post them on our developer forum. You can also follow our Google+ page for updates about the AdWords API.

- Mark R. Bowyer, AdWords API Team

UPDATED: AdWords Display-only campaign NetworkSetting will become immutable in early October

Monday, August 19, 2013

Update: any change to NetworkSetting.targetGoogleSearch will throw a TargetError.TARGET_ERROR after this update takes place.

We'll soon be updating the AdWords API to prevent a subset of CampaignOperation modifications to theNetworkSetting for existing campaigns. Display-only campaigns have been evolving over time, and have developed unique features which make switching these campaigns between Search-only and Search-and-Display unreliable. Today, these modifications can unintentionally change campaign behavior (for instance, disabling certain display-specific targeting), potentially causing confusion and negatively impacting the advertiser experience. So starting in early October, we'll begin returning errors for these NetworkSetting changes.

What this means for you: If you do not make use of the NetworkSetting to change the network for existing campaigns, this change will not affect you.

In a few weeks, any change to NetworkSetting.targetGoogleSearch will throw errors for all versions of the API.

All other NetworkSetting modifications will continue to behave as before.

Posted by
Adwords API team

Changes to advanced location targeting

Monday, April 9, 2012

Last year we exposed advanced location targeting settings in the AdWords API, using the GeoTargetTypeSetting object. Based on customer feedback we are now rolling out a series of changes to improve the power and clarity of this feature. The full details of these changes can be found on the Inside AdWords blog, but some highlights are:

The advanced location targeting settings now apply to Display Network traffic in addition to Google Search and the Search Network traffic.

The default value of the exclusion setting will be more restrictive for new campaigns, taking into account both the physical location and the area of interest. In API terms, GeoTargetTypeSetting.negativeGeoTargetType will default to DONT_CARE for new campaigns. The value will not be updated for existing campaigns.

The AdWords web interface has reworded the language used to describe these settings. If you provide a user interface you may want to update your language as well.

If you have any questions about these changes please reach out to us in the forum or during one of our office hours hangouts.

- Eric Koleda, AdWords API Team

Ads Developer Blog

Upgrade to AdWords Universal App campaigns from mobile app install campaigns before October 16th

Changes Required for Creating New Campaigns in the AdWords API v201402

UPDATED: AdWords Display-only campaign NetworkSetting will become immutable in early October

Changes to advanced location targeting

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