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Abstract he purpose of this paper is to present results from an exploratory study that aims to investigate why gender role alterations in leadership positions is slow. he tourism managers’ perceptions of gender equality, within the workplace, were obtained resorting to focus groups. We chose thematic analysis to identify themes and paterns. his thematic analysis enables a methodological systematization of data. Data were coded using webQDA, a computer-assisted qualitative data analysis sotware that speeds up the team process of analysis. he systematization of information helped overcome the diiculties to synthesize the various interpretations; thus it was possible to generate more ideas and reduce researcher bias. he main outcome of the study was the development of an analytic framework where diverse components it together by combining and cataloguing six main themes and their sub-themes. his framework is not only an analysis tool but also provides support to develop robust quantitative instruments and facilitate future meta-inference drawn from all data sources of a research project. We defend that mixed methods research is useful for inding credible answers to research questions on complex social phenomena. Discussion about qualitative vs quantitative dichotomy is sometimes irrelevant, because what maters is maximizing the process of research. Exploring the practicalities of using a qualitative methodology as a team of researchers, we contribute to theory development on human resources capitalization.