Despite the mounting prominence of COVID-induced virtual substitutes to face-to-face
events, the boundaries and terminology between different types of virtual events have not …

Although virtual reality (VR) technology has been increasingly applied in the tourism
industry, improving the VR experience of tourists remains a challenge. Based on two …

The evolving tourism industry and increasing number of travelers are not only raising
environmental concerns about tourism sites, but also posing challenges for local …

Purpose This study used an integrated model that incorporates the Technology Acceptance
Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how eco …

Purpose Marketing Technology (Martech) is the cornerstone of creating digital experiences
and interactive marketing, providing consumers with high experiential value. Drawing on the …

This study examines how risk communication and risk perception related to the pandemic
affect tourists' intention to engage in pro-environmental travel behavior. An online survey …

Imprecise wording in research articles can mislead readers to believe that the findings are
more powerful than they are. We empirically investigate how common it is for scholars to …

Coastal tourism offers a wide variety of activities related to nature and culture in a
sustainable environment. The present study in a coastal destination with cultural …

Short-form travel videos are popular, but the process of audience involvement while
watching remains unclear. This study explores audience involvement along with …

Parallel with increasing concerns about climate change and the emergence of sharing
platforms, collaboration in consumption has become prominent, especially among …