The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors

A Babić Rosario, F Sotgiu, K De Valck… - Journal of marketing …, 2016 - journals.sagepub.com
The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect of …

The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors.

AB Rosario, F Sotgiu, K De Valck… - Journal of Marketing …, 2016 - psycnet.apa.org
The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect of …

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

A Babic, F Sotgiu, K de Valck… - JMR. Journal of Marketing …, 2016 - research.vu.nl
The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect of …

The effect of electronic word of mouth on sales:: A meta-analytic review of platform, product, and metric factors

AB Rosario, F Sotgiu, K de Valck… - Journal of marketing …, 2016 - dialnet.unirioja.es
The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect …

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

AB Rosario, F Sotgiu, K De Valck… - Journal of Marketing …, 2016 - cir.nii.ac.jp
抄録< jats: p> The increasing amount of electronic word of mouth (eWOM) has significantly
affected the way consumers make purchase decisions. Empirical studies have established …

The Effect of Electronic Word of Mouth on Sales: A Meta-analytic Review of Platform, Product, and Metric Factors

A Babić Rosario, F Sotgiu, K de Valck, THA Bijmolt - 2016 - digitalcommons.du.edu
The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect of …

[PDF][PDF] The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

AB Rosario, F Sotgiu, K de Valck, THA Bijmolt - researchgate.net
The growing amount of electronic word of mouth (eWOM) has significantly affected the way
consumers make purchase decisions. Empirical studies establish an effect of eWOM on …

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

ANAB ROSARIO, F SOTGIU, K DE VALCK… - Journal of Marketing …, 2016 - JSTOR
The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect of …

The effect of electronic word-of-mouth on sales: a meta-analytic review of platform, product, and metric factors

AB Rosario, F Sotgiu, K de Valck… - Journal of Marketing …, 2016 - research.rug.nl
The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect of …

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors.

ANAB ROSARIO, F SOTGIU… - Journal of …, 2016 - search.ebscohost.com
The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect …