Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …

Though customer engagement (CE) and experience are important research priorities,
empirically derived insight into these concepts and their associations remains scarce. We …

An extensive literature review and analysis of 74 articles spanning over more than 11 years
and 39 journals has been carried out so as to present the current state of research in the …

Tourism destinations are increasingly offering experiential services to promote the
development of their competitive advantage. This research investigates the effects of …

Gamification has been used by tourism organisations for marketing purposes to reinforce
customer engagement and to achieve brand awareness and loyalty. The current study …

Prior research has not systematically investigated the enablers and inhibitors in conjunction
to measure consumer behavior toward mobile wallets (m-wallets), focusing either on the …

Digital nomadism has facilitated the development of new services and products. Coworking
spaces are emerging businesses in popular nomad destinations. Digital nomads are …

While insight into consumer brand engagement, experience, and identification is rapidly
developing, little remains known regarding the association of these, and related, concepts …

Purpose This paper aims to address the need for a more in-depth empirical investigation of
exploring the link between the adoption of corporate social responsibility (CSR) practices …

Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics
and consequences characterizing tourists' VR-based brand engagement, which has grown …