The dimensionality of consumption emotion patterns and consumer satisfaction

RA Westbrook, RL Oliver - Journal of consumer research, 1991 - academic.oup.com
RA Westbrook, RL Oliver
Journal of consumer research, 1991academic.oup.com
Although both consumption emotion and satisfaction judgments occur in the post-purchase
period, little is known about their correspondence. This article investigates the
interrelationships between the two constructs by way of taxonomic and dimensional
analyses to identify patterns of emotional response to product experiences. Five
discriminable patterns of affective experience were uncovered, which were based on three
independent affective dimensions of hostility, pleasant surprise, and interest. The results …
Abstract
Although both consumption emotion and satisfaction judgments occur in the post-purchase period, little is known about their correspondence. This article investigates the interrelationships between the two constructs by way of taxonomic and dimensional analyses to identify patterns of emotional response to product experiences. Five discriminable patterns of affective experience were uncovered, which were based on three independent affective dimensions of hostility, pleasant surprise, and interest. The results extend prior findings of a simple bidimensional affective-response space and reveal that satisfaction measures vary in their ability to represent the affective content of consumption experiences.
Oxford University Press