Social Media Fallout for Employers

With viral videos calling out employers for bad behavior on the rise, Firmer Foundations Founder and Bauer Doctoral Candidate Murali Kuppuswamy at the Bauer College of Business at the University of Houston discusses how can companies prevent the fallout.

“Companies are having to address issues in real-time on social media thanks to radical transparency. With easy, one-click access to social media, a younger generation of employees, and changes in regulations prohibiting companies using ‘confidentiality’ as a barrier, radical transparency is already a reality.

HR leaders must embrace this and radically re-think and redesign policies, programs and practices to win the war for talent.

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