Tourism and Hospitality doi: 10.3390/tourhosp5030033

Authors: Michał Roman Iryna Kudinova Viktoriia Samsonova Norbert Kawęcki

The purpose of the article was to investigate the potential of rural green tourism in Ukraine and to determine the main directions of its innovative development, taking into account global, national, and regional trends. SLR (Systematic Literature Review), methods of expert assessment, selective observation, and graphic method were used to achieve the set goal. The article analyzes the current state of rural green tourism in Ukraine; the tourism and recreation potential of rural areas of Ukraine was assessed; promising types of innovations that are currently relevant for implementation in the practice of providing services in the field of rural green tourism in Ukraine are defined and grouped; and the impact of global, national, and regional trends on the current stage of activity and further development of rural green tourism in Ukraine is determined. It is determined that in modern economic conditions, rural tourism serves as a stabilizing factor that will contribute not only to maintaining the normal living standards of rural residents, but also to the development of the region’s economy, service infrastructure, household services, and the social sphere. Thus, rural green tourism is the main tool for stimulating the economic and socio-cultural development of rural areas. The results of the assessment of the tourist and recreational potential of rural green tourism of Ukraine showed that the recreational and tourist attractiveness of rural areas is mainly determined by natural and ecological conditions, cultural and historical conditions, and the tourist infrastructure of the region. Financial economic, socio-demographic, and administrative management conditions negatively affect the recreational and tourist attractiveness of rural areas, resulting in the low ability of the rural population to implement innovations. It has been established that in order for the tourist business to be able to quickly adapt to the normal state, it is necessary to introduce innovative types of tourism that will make it possible to attract a larger number of people to the tourist business and establish additional income due to the introduction of innovative offers, new tours, visits to special places, and the entire range of services of the best quality, which will contribute to the accelerated implementation of online forms and digital tools in the provision of tourist services, etc. It has been proven that the introduction of innovations plays an important role in ensuring the sustainable and balanced development of rural tourism in Ukraine, contributing to the creation of new opportunities and improving the quality of tourist services.

Tourism and Hospitality doi: 10.3390/tourhosp5030032

Authors: Soo Kang Rebecca Hill Dawn Thilmany

This study uses an input–output model to assess the economic impact of the 2018 Mile High 420 Festival on the Colorado economy. A comprehensive assessment was conducted to determine the economic impact of the Mile High 420 Festival, which included analyzing the direct, indirect, and induced effects of festival spending. The study involved 233 respondents whose primary motive was to attend the 420 Festival. Using IMPLAN, the study’s data were analyzed to determine the economic activity generated by visitor activity. On average, each respondent spent USD 2013 during their trip to Colorado. The largest expense per person was on cannabis-related activities and shopping, followed by lodging and food and drink. When these expenses were multiplied by the number of visitors (25,650), the total spending amounted to USD 51.7 million. When indirect and induced spending was included, the 2018 Mile High 420 Festival generated a total economic impact of over USD 95 million for Colorado. It contributed to the creation of 787 jobs in the region. No study has been conducted on the economic impact of a cannabis-themed festival in the current tourism literature. Therefore, this study contributes to filling this gap by developing literature on the impact of cannabis tourism and its implications for host communities or states, especially for state policymakers and business professionals. The results of this study are expected to serve as a reliable benchmark for subsequent economic impact analyses and comparisons with other industries.

Tourism and Hospitality doi: 10.3390/tourhosp5020031

Authors: Abhik Chakraborty

Last Chance Tourism (LCT) is an increasingly popular phenomenon whereby tourists seek encounters with vanishing landscapes, cultures, and endangered species. However, there are concerns that it is not sufficiently ecologically informed, has a large carbon footprint, and may put further pressure on vulnerable ecosystems and communities. This review specifically focuses on the Arctic, which is a major global frontier for LCT and is at the forefront of disruptive and accelerating climate change. It draws on theoretical insights from the Ecological Grief concept to chart a new research focus as well as a pathway to share empathy, concern, and sorrow between scientists, communities, and visitors. Key literature sources on LCT and Ecological Grief were selected from major international scientific journals and monographs. The major findings of the study are (i) the Arctic cryosphere is a life-sustaining entity and disruptive changes in its mechanisms currently threaten the unique ecologies and culture of the region and (ii) LCT must be attentive to the emotive accounts of loss and grief associated with cryospheric change and emplace both human and non-human voices in the narrative. These findings are relevant for LCT researchers, tourism planners, and conscious travelers in the Arctic who prioritize destination sustainability.

Tourism and Hospitality doi: 10.3390/tourhosp5020030

Authors: Samir Haloui Fouad EL Mansouri Hatim Tayeq Jamal Chao

Assessing tourism sustainability has become of paramount importance to researchers and policymakers in regard to better protecting tourism destinations, particularly with the continued increase in the number of tourists and visitors who alter the natural components of the environment and degrade ecosystems. The use of geographic data is of great importance, as it can serve as a dashboard for monitoring and controlling the sustainability of tourist areas. Due to their diversity and abundance in the city of Tangier, these tools are available and easy to use. The medina of Tangier is used as a calculation example, a method that will also be applicable to other areas of the metropolitan city and to other cities as well. Based on the annual meeting of the different component of society involved in the Medina of Tangier, the data are extracted and integrated into the proposed model through a plugin interface. Therefore, the use of geographic data is of great importance, especially in environmental monitoring and land management, due to its ease of use and availability. However, calculating composite sustainability indices involves several steps and requires a basic understanding of existing models. This article describes the development and design of a plugin package in QGIS that serves as an easy-to-use tool to automatically process and calculate economic, environmental and social indices and the overall tourism sustainability index. These plugins were built in Python and designed as plugins for the QGIS software version 3.22.

Tourism and Hospitality doi: 10.3390/tourhosp5020029

Authors: Estela Marine-Roig

Given the importance of semiotics and destination image (TDI) in the field of tourism and hospitality marketing, this study proposes a conceptual model that integrates Peirce’s semiotic triad, Grönroos’s quality service model, and Morris’s semiotic trichotomies in the TDI formation circle. The new framework aims to measure the contribution of quality hospitality services to online TDI formation. Using scaled comparisons of homogeneous big data, this framework was empirically tested with all two- and three-star Michelin restaurants and a sample of 100 four- and five-star hotels, all located in Asia and Europe, reviewed in 317,979 online travel reviews (OTRs) hosted on TripAdvisor. The results showed that three-star restaurants and five-star hotels are more popular in terms of the number of OTRs, but diners and guests are more satisfied with and loyal to two-star restaurants and four-star hotels. This big data finding contradicts previous survey-based research on quality services. Instead, the results confirm that consumer satisfaction positively affects consumer loyalty. The new approach to the TDI from a semiotic perspective—destination image semiotics—can represent a paradigm shift in the analysis of TDI through user-generated content (UGC). The proposed conceptual framework integrates several sound theoretical models to extract maximum insights from UGC.

Tourism and Hospitality doi: 10.3390/tourhosp5020028

Authors: Yoan A. W. Sutomo Corinthias P. M. Sianipar Satoshi Hoshino Kenichiro Onitsuka

Self-reliance is essential for community-based rural tourism (CBRT), ensuring effective running in the long term. However, existing studies have focused on general self-reliance conditions while overlooking details surrounding the community’s self-reliance in each activity of the CBRT value chain. This study filled this significant gap by observing community self-reliance in CBRT and considering the tourism value chain (TVC) framework. Built upon the abduction method, this study applied the systematic combining approach to observe three aspects of self-reliance, i.e., goals or objectives, rights and abilities, and owned resources, in the TVC of CBRT entities. Taking the case of CBRT in Sleman Regency, Indonesia, the data collection involved representatives of 49 community-based tourism villages (desa wisata). The results showed that observing community self-reliance in CBRT allows for the identification of multifaceted self-reliance problems in rural tourism communities. Apparently, the observed CBRT initiatives are unable to achieve complete self-sufficiency across all aspects of self-reliance. Reliance on external collaboration and support networks persists out of necessity rather than an inability to self-manage. Policy protections, capacity building, and collaborative partnerships are necessary to develop resilient and sustainable rural tourism amidst necessary dependencies. CBRT planning and policies should hence consider the abovementioned aspects of self-reliance to empower CBRT toward sustainable rural development.

Tourism and Hospitality doi: 10.3390/tourhosp5020027

Authors: Maksim Godovykh

Art evokes a wide range of effects, including emotional, cognitive, and behavioral outcomes. Despite the growing recognition of the role of art in tourism and hospitality, there is a gap in understanding how the different attributes of visual art influence guests’ responses. This perspective paper aims to address this gap by introducing a conceptual framework of the effects of visual art attributes on guests’ perceptions and behavioral intentions and calls for future research on the effects of different art characteristics in hospitality settings. Various attributes of visual art, such as the style, content, size, context, color palette, and thematic relevance of artworks, can serve as antecedents to guest experiences. Several factors can moderate the relationships between different art attributes and perceptions of art, including socio-demographic characteristics, personality traits, cultural differences, familiarity with art, and prior experiences. Hotel or vacation rental characteristics, including price, service quality, ratings, amenities, and other factors, can also interact with art perceptions in shaping attitudes toward the accommodation and behavioral intentions. A combination of survey methods, interviews, experience sampling, experiments, and emerging techniques can be applied in future studies to explore the effects of visual art and its attributes on guest and business outcomes. The proposed framework brings important implications for both academic scholarship and industry practice.

Tourism and Hospitality doi: 10.3390/tourhosp5020026

Authors: Mesfin Bekele Gebbisa Abdi Shukri Yasin Zsuzsanna Bacsi

Every economic sector is susceptible to the direct or indirect effects of weather variability, and the tourism sector is no exception. In fact, the tourism industry is considered to be more vulnerable to the effects of weather variability than the general economy, with changes in weather patterns, extreme events, and environmental degradation offering substantial obstacles. Ethiopia’s tourism industry, like many others, faces challenges from weather variability. This study investigates the short- and long-term effects of weather variability on Ethiopia’s international tourism receipts. Utilizing data from 1995 to 2019, the research employs a vector error correction model to analyze the relationships between weather variables (temperature, rainfall), economic factors (GDP growth, inflation), political stability, and tourist arrivals. The findings reveal that in the long run, higher temperatures, rainfall, and inflation have negative impacts on tourism receipts, while political stability and past tourist arrivals have positive effects. Short-term trends mirror these, with the addition of GDP growth not showing a significant impact. To ensure the sustainability of tourism in Ethiopia, the study emphasizes the importance of understanding weather’s influence, developing adaptation strategies, and promoting sustainable tourism practices.

Tourism and Hospitality doi: 10.3390/tourhosp5020025

Authors: Sanda Nicola Serge Schmitz

Mining communities often rely on tourism as a vehicle for post-mining territorial development. Sometimes, these expectations of the locals are justified by the natural setting and/or the well-preserved industrial heritage; however, these potential tourist destinations are disadvantaged primarily by their image, often associated with decay in the perception of travellers. In this paper, we treat travellers as stakeholders, able to decisively influence the image of a destination by uploading content (photos, reviews and ratings) on Google Maps and TripAdvisor, and we emphasise that user-generated content should be considered when shaping the tourism development strategies. Taking as case studies three former mining regions trying to capitalise on their tourist potential—Jiu Valley and Ștei, in Romania and La Louvière, in Belgium—this article proposes a method for assessing the image of the destination, also aiming to identify those aspects that require improvement.

Tourism and Hospitality doi: 10.3390/tourhosp5020024

Authors: María Quirante Jordi Seguí-Urbaneja Juan Carlos Guevara-Pérez David Cabello-Manrique

Sporting events are drivers of urban life and have the potential to bring substantial short-term economic benefits to the host region by attracting visitor spending. This study has analyzed the impact generated by the 2021 Senior and Elite Badminton World Championships that took place in Huelva, Spain. The objectives are (i) determine the economic impact and determining factors; and (ii) the impact on the development of badminton in the region. For this purpose, the study used the Cost-Benefit Analysis approach to estimate the cashflows through a survey applied to both events. The results reflect a direct positive impact on the region’s economy, although the results are not as satisfactory at the sporting level. The article contributes to the few mid-range event studies on a minority sport in a city with a highly developed tourism sector.

Tourism and Hospitality doi: 10.3390/tourhosp5020023

Authors: Georgia Yfantidou Sofia Yfantidou Dimitra Karanatsiou Angelos Liontakis Mairi Maniopoulou Panagiota Balaska Alkistis Papaioannou Vassiliki Vassilopoulou

Fishing tourism, a niche yet burgeoning sector within the broader tourism industry, presents a unique opportunity to explore the dynamics of the Experience Economy. This study delves into the intricacies of fishing tourism through the lens of data science, leveraging web crawling techniques to gather extensive data from reviewer profiles on TripAdvisor. By employing natural language processing (NLP) techniques, the study investigates the correlation between Experience Economy dimensions and user profiling aspects within this domain. The findings of this study shed light on the predominant dimensions of the Experience Economy within fishing tourism. “Entertainment” emerges as the primary dimension, closely followed by “Aesthetic”, “Educational”, and “Escapist” elements. Notably, the study reveals frequent co-occurrences of certain dimension pairs, such as “Entertainment”–“Aesthetic” and “Educational”–“Entertainment”, underscoring the multifaceted nature of the fishing tourism experience. The implications of this research extend beyond academic discourse to practical considerations for stakeholders in the fishing tourism sector. By highlighting the socioeconomic benefits inherent in fishing tourism for local communities and fishers, the study emphasizes the importance of governmental support. This support, in the form of infrastructure development, effective leadership, legislative measures, and financial backing, is deemed essential for fostering sustainable growth and development in this sector. This study stands as a pioneering endeavor within the realm of fishing tourism research, particularly in its focus on Experience Economy dimensions and user profiling. By drawing data from both business pages and user profiles on TripAdvisor, it provides a comprehensive understanding of the intricate interplay between tourist experiences and the broader economic and social landscape of fishing tourism destinations.

Tourism and Hospitality doi: 10.3390/tourhosp5020022

Authors: Dimitris Kourkouridis Yannis Frangopoulos Asimenia Salepaki

The literature has mainly focused on the significant business opportunities that companies obtain from their participation in trade fairs while less interest has been given to their impacts on the host regions. However, trade fairs are events with complex socio-spatial dimensions and an important scope of urban governance that need further analysis. The purpose of this article is to investigate the attitudes, opinions and representations of the exhibitors and visitors of the trade fairs in Thessaloniki, regarding the trade fair itself and its efficiency, the city of Thessaloniki as a destination, as well as the relationship between trade fairs and the city. The method of collecting qualitative material and information involved in-depth interviews with a semi-structured interview guide, while quota sampling was used. In total, 103 interviews were conducted at the trade fairs of Zootechnia and Detrop. Results show that the effect of trade fair activity on the city of Thessaloniki is strong and multi-layered. Also, the relationship between trade fair activity and the city is interactive and two-way, as one feeds and is powered by the other. Moreover, the need for coordination and cooperation between local agencies in an urban governance framework was highlighted.

Tourism and Hospitality doi: 10.3390/tourhosp5020021

Authors: Natalie Knowles Daniel Scott Samuel Mitchell

As part of its 2050 net zero emission commitment, Canada has a mandate to transition to electric vehicles (EVs) to decarbonize transportation. While the EV charging infrastructure is expanding in urban areas, the infrastructure for inter-city and nature-based tourism has not been assessed. This study combined four metrics of feasibility and convenience into an EV readiness index to evaluate 94 road trip itineraries associated with Canada’s iconic national parks. Index scores ranged from not possible (0) to equal to the travel experience of internal combustion vehicle (20). With the summer range, the average one-day route score was 19.2, as 82% of one-day itineraries could be completed without requiring additional charging. Multi-day routes scored lower (14.0), with 24% being highly inconvenient or impossible due to gaps between charging stations. With a reduced winter EV range, average index scores for one- and multi-day trips declined as charging needs increased (18.4 and 13.2, respectively). Across the 94 travel routes, EVs were estimated to produce only 17% of the carbon dioxide emissions of internal combustion vehicles (this was much lower in some provinces). The findings also highlight key regional differences in tourism EV readiness and where infrastructure is needed to provide equitable access to Canada’s national parks for tourists seeking to decarbonize their holiday travel.

Tourism and Hospitality doi: 10.3390/tourhosp5020020

Authors: Daphnée Manningham Hugo Asselin Benoit Bourguignon

Restaurants were significantly shaken by the COVID-19 pandemic, which forced them to intensify their use of social media to communicate with customers. Our objective was to identify which digital marketing strategies generated higher customer engagement during the pandemic, according to variations in the intensity of sanitary restrictions. We manually extracted 639 Facebook posts by 16 restaurants in two Canadian cities (one in a metropolitan area, one in a peripheral region), and coded them according to type of verbal move, format (image, text), and emoji use. The engagement rate was two times higher for restaurants in the metropolitan area, which also used three times more emojis per post on average. The engagement rate was also five times higher for nationally branded restaurants than for independent restaurants. When the pandemic hit, restaurants started to use more text and more directive verbal moves to convey crucial and precise information to customers, notably about sanitary restrictions. Emojis and expressive verbal moves also helped increase customer engagement. While being direct was more efficient in times of crisis, directive verbal moves continued to be used after most sanitary restrictions were lifted. Being direct, thus, appears to be a good digital marketing strategy in the “new normal”.

Tourism and Hospitality doi: 10.3390/tourhosp5020019

Authors: Ioannis-Panagiotis Varzakas Theodore Metaxas

With the outbreak of the COVID-19 pandemic, the global tourism market has become one of the most affected sectors of the economy. In this research, the literature on the economic effects created by COVID-19 on a global level is first studied and the measures and restrictions that governments are obliged to take in order to suppress and prevent the spread of the coronavirus are analyzed. Next, there is an attempt to empirically estimate a system of equations regarding the two channels of influence of COVID-19 on tourism, making use of cross-sectional data, and specifically for a sample of 38 countries that launched vaccination up until the end of 2020. The explained results confirm that tourism is directly affected by the spread of COVID-19, due to the effort of travelers to avoid illness, but also due to the measures taken by governments to limit it. Tourism is also indirectly affected, due to the negative impact on income. Using 3SLS, an equation was developed to calculate the direct and indirect impact of COVID-19 on tourism. Notably, the dependent variable (tourism expenditure) exhibited a positive correlation with the independent variable (GDP) and a negative correlation with the total COVID-19 cases. Consequently, it was determined that a unit increase in the COVID-19 variable led to a reduction in international tourism expenditure by USD 859,237. Finally, there is a concern, and further investigation is needed, regarding the effect of vaccination against COVID-19 on tourism, which, while it is expected to be negative, is not confirmed by the results.

Tourism and Hospitality doi: 10.3390/tourhosp5020018

Authors: Julio Vena-Oya José Alberto Castañeda-García Jan Burys

The use of new technologies in tourism is bringing about a genuine revolution in the sector, where automated services, such as chatbots, are increasingly being used to perform some of the tasks involved in service delivery. However, the emergence of new technologies in a sector as globalized as tourism can mean that not all users are able to perceive the benefits of these innovations. Therefore, the aim of this study is to determine whether the digital literacy (DL) of a tourist may lead to different evaluations of the quality of the electronic service they received, both overall and as per the different dimensions of quality. This study compares a more innovative and interactive service-provision technology (a chatbot) with a more traditional one (email). To this end, an experiment was conducted in which 124 participants from Spain (higher DL) and the Czech Republic (lower DL) were asked to interact with these two technologies in a simulated hotel customer-service scenario. The results show that individuals with higher DL rated the quality of service received via chatbot higher than individuals with lower DL. The latter prefer email because they perceived it to provide greater security, empathy, reliability, and information quality. However, participants with higher DL preferred the chatbot due to its greater competence in completing the task. Finally, the participants rated the responsiveness of the chatbot higher than that of email. These results can help the introduction of chatbot-based customer service in the tourism sector.

Tourism and Hospitality doi: 10.3390/tourhosp5020017

Authors: Ana-Irina Lequeux-Dincă Mihaela Preda Iuliana Vijulie

Gastronomy represents one of the main defining national cultural elements and is essential for shaping territorial identities and for tourism development, attracting both domestic and international tourists. The landscape in the center of Bucharest has gradually changed under the influence of entrepreneurial initiatives within the hospitality industry, showing at present a rather cosmopolitan urban environment. Despite the significant number of international catering units, better adapted to global tastes, Romanian-themed restaurants represent a landmark of the capital city. In this context, our study focuses on the Romanian authentic local gastronomy offered by the themed traditional restaurants in the center of Bucharest as a stimulating factor for different types of consumers. Aiming to answer several research questions, this research has a complex multi-fold methodological approach, appealing to triangulation which gathered, as main analytic methods, mapping, semantic analyses, and text visualisation, and the interview method (originally and appropriately applied for this case study to experienced employees). The main results show a complex gastronomic landscape that gathers various types of restaurants but outlines those with a Romanian ethnic theme in the center of Bucharest. The study of Romanian restaurants’ menus reveals elements of authenticity (e.g., traditional dishes and their regional denominations, local rural ingredients, old recipes, and cuisine techniques) as factors of attractiveness for consumers and as competitive advantages in their market. Moreover, interviews with staff representatives outline restaurants’ atmosphere, originality, and price–quality ratio of their food as the main attractive elements for both autochtonous customers and tourists and which offer an advantage in the market. The present study may interest multiple stakeholders, focusing on the development and evolution of the hospitality industry in Romania.

Tourism and Hospitality doi: 10.3390/tourhosp5010016

Authors: Alberto Sanz-García Almudena Ros-Martínez Ana López-Navas Miguel Puig-Cabrera

Little research has been conducted specifically on emotional intelligence (EI) and perceived quality of service in the hospitality industry. The main goal of this research consists of providing empirical evidence related to EI regarding its importance in quality of hospitality service (QHS). To do so, a hypothetical and conceptual model was tested by Partial Least Square-Structural Equation Modeling (PLS-SEM) techniques based on a sample of 408 employees in the hospitality sector in the region of Murcia (Spain). The findings of this work reveal the incidence that EI has on the QHS of human capital, despite a scenario that is characterized by a high rate of talent shortage worldwide and an increasing digitalization that could reduce human interaction. Also, implications are given so that EI could be more deeply analyzed for EI strategy-building within organizational behavior and human resource management areas from a practical approach, increasing engagement and preventing the so-called quality service sabotage.

Tourism and Hospitality doi: 10.3390/tourhosp5010015

Authors: Francisco Silva Miguel Roque

Like many other Small Island Developing States, São Tomé and Príncipe’s economy faces major weaknesses and constraints. These challenges are especially marked on the island of Príncipe, owing to its small size and double insularity. In recent decades, tourism, driven by international investment, has become a strategic sector for territorial development. This study assesses the suitability of this exogenous model and explores the feasibility of adopting a progressive change to a more community-centered tourism development model. Extensive fieldwork and multi-stakeholder collaboration have highlighted the need for a holistic, multi-dimensional strategy to secure this change. Such a strategy would prioritize local skills enhancement, infrastructure improvement, better governance and the diversification of tourism products and experiences. The gradual shift to a more endogenous approach in tourism development aims to strengthen sustainability across its multiple dimensions, ensuring more substantial and direct benefits for the local community and adding value to tourist services and experiences.

Tourism and Hospitality doi: 10.3390/tourhosp5010014

Authors: Abu Elnasr E. Sobaih Ahmed E. Abu Elnasr

Women’s participation in the tourism workforce is growing intensely in response to Saudi Vision 2030. Notwithstanding this, Saudi women still have limited access to senior management positions. This study explores the barriers that Saudi women face to reach top managerial positions in the tourism industry and explores how Saudi women could crack the glass ceiling. For these reasons, this study undertook a phenomenological approach using in-depth interviews with Saudi women who were able to reach senior management. The purpose of the interviews is to explore their lived experience and their accessibility to senior management positions. The results of a thematic analysis showed that there were four overlapped barriers for the glass ceiling among Saudi women: cultural and social barriers, regulatory barriers, organizational barriers, and personal barriers. These main barriers have sub-barriers that contribute to the glass ceiling and prevent many women from reaching senior positions. This study shows that overcoming these barriers, particularly cultural and social barriers, could help Saudi women to crack the glass ceiling and achieve their dream of leadership. This study discusses the implications for policy makers, academics, and practitioners on the effective contribution of Saudi women to the tourism labor market, which contributes to sustainable tourism development and, ultimately, to Saudi Vision 2030.

Tourism and Hospitality doi: 10.3390/tourhosp5010013

Authors: Natalie L. B. Knowles Daniel Scott Robert Steiger

Winter, snow, and mountains, epitomized by the world-renowned Rocky Mountain range, are an integral part of Canada’s sport-culture identity and international tourism brand, yet the climate change risk posed to this important ski tourism region remains uncertain. This study used the ski operations model SkiSim 2.0 to analyze the climate risk for the region’s ski industry (26 ski areas in the province of Alberta and 40 in British Columbia) with advanced snowmaking, including changes in key performance metrics of ski season length, snowmaking requirements, holiday operations, and lift and terrain capacity. If Paris Climate Agreement targets are met, average seasons across all ski areas decline 14–18% by mid-century, while required snowmaking increases 108–161%. Regional average operational terrain declined only 4–9% in mid-century, as the largest ski areas were generally more climate resilient. More pronounced impacts are projected under late-century, high-emission scenarios and in low latitudes and coastal British Columbia regions. When compared with continental and international ski tourism markets, Western Canada has relatively lower climate change impacts, which could improve its competitiveness. The results inform further research on demand-side as well as the winter sport-tourism industry and destination-scale climate change adaptation and mitigation strategies.

Tourism and Hospitality doi: 10.3390/tourhosp5010012

Authors: Feiyan Zhou Shuyue Huang Maria Matthews

This study aims to understand solo female travellers’ hotel experiences in Canada by analyzing online reviews from TripAdvisor. We employed keywords such as “solo female” and “single female” to identify online reviews, followed by a manual review process to confirm their relevance and eliminate duplicates. The final dataset included 240 reviews from 188 lodging establishments, totalling 49,924 words. Employing Herzberg’s two-factor theory and NVivo, we generated codes and categorized them into 29 satisfiers and 24 dissatisfiers. These were grouped into five key components impacting guests’ experiences: room, staff, hotel facilities and cleanliness, hotel amenities, and others. The top three satisfiers identified in traditional accommodations are safety, staff helpfulness, and location, while room dirtiness, insecurity, and room amenities are the primary dissatisfiers. Conversely, alternative lodgings reveal a distinct pattern, with location, room amenities, and staff friendliness as top satisfiers, and room amenities, neighbourhood, and service unavailability as leading dissatisfiers. The study found that alternative accommodations may offer a broader range of experiences, potentially due to their less-standardized nature and diversity of options. This research enhances understanding of solo female travellers, gender differences in hotel experiences, and customer satisfaction, underscoring the tourism industry’s need to address this demographic’s unique needs and concerns.

Tourism and Hospitality doi: 10.3390/tourhosp5010011

Authors: Lijuan Su Andrei Kirilenko Svetlana Stepchenkova

Spatial competition considerations are important in hotel location selection. This study proposes and demonstrates a method of colocation network analysis to quantify the potential encroaching effect of spatial inter- and intra-competition between units of business brands that seek expansion. The environmental context of the study is a network of the top five budget hotel brands in the Beijing hotel market. The results reveal that brands implement different strategies in their hotel placement, which are subject to different levels of the encroaching effect. However, the method is applicable in a variety of hospitality settings, specifically in those that involve the development strategies of chain brands. The simulation capability of the method can assist hospitality brands in assessing the outcomes of a proposed development and, thus, aid hoteliers in the spatial allocation of new units with the least adverse effects on their existing business networks.

Tourism and Hospitality doi: 10.3390/tourhosp5010010

Authors: José Ramón-Cardona María Dolores Sánchez-Fernández

Ibiza is an island in the Western Mediterranean internationally known as a sun and beach tourist destination, and it is notable for its nightclubs. This fact is the result of a century of tourist history that began in the first third of the 20th century and reached its maximum data at the end of that century and the beginning of the 21st century. Using the tourism area life cycle (TALC) model as a reference, it is possible to affirm that Ibiza has already gone through most of the stages proposed by the TALC. The objective of this work is to undertake a historical approach to the events and context that this island experienced during the period that could be considered to be a consolidation stage (1977 to 2000), which is still little analyzed. During this period, demand growth continued, although at a slower pace than in the previous stages, and suffered the first major crisis. The regional administration had to face the errors of the previous decades with various legal actions as follows: the limitation of the accommodation supply, which was already oversized by that stage; the environmental protection of spaces that had not yet been affected by urban development; the modernization of the offerings, much of them being obsolete and degraded; and the diversification of the issuing markets, which had until then been focused on Germany and the United Kingdom. The economic crisis of the early 1990s was a turning point for the tourism sector, both in terms of administrations and companies, and quantitative growth was replaced by qualitative growth in the following years. Starting in 2000, tourism in Ibiza entered a new phase characterized by the modernization of the offerings and the stagnation of data.

Tourism and Hospitality doi: 10.3390/tourhosp5010009

Authors: Lázaro Florido-Benítez

The main goal of this manuscript is to analyse Latin American theme parks as tourist attractions for stimulating future tourism demand after the pandemic crisis. The methodology used in this study is a set of qualitative and quantitative indicators for measuring the most visited Latin American parks from 2011 to 2022 and where they are localised to address the importance of the location of these theme parks and the cities in which they are operating. The results reveal that Latin American parks such as Six Flags Mexico, Beto Carrero World, Hopi Hari, La Feria de Chapultepec and Parque Xcaret are tourist attractions that promote and improve the tourism industry in Latin American cities, and their entertainment activities attract millions of visitors each year. One of the most important findings from this study is that the bus is the primary and most efficient (regarding travel time) mode of transportation in the cities analysed, as well as that there is a high correlation between the success of tourist attractions, their accessibility by plane and on land and their distance to Latin American cities. Moreover, this research constitutes an empirical illustration of the importance of theme parks in cities as tourist attractions and provides a new emerging contribution to the literature on the relationship between theme parks and the means of transportation at tourist destinations.

Tourism and Hospitality doi: 10.3390/tourhosp5010008

Authors: Sotiroula Liasidou

Cross-industry clusters are essential for the economic prosperity of a region. However, studies do not address competitive clusters among the airline and tourism industries. Thus, this paper considers the case of both industries in terms of the clusters and synergies formed. This research aim is to provide an understanding of both industries’ protagonists’ involvement in contributing to insights into the establishment of synergies or clusters among the two industries. Cyprus is highly dependent on tourism and airlines because they facilitate connectivity. The research comprises semi-structured interviews with the leading players and organizations of the airline and tourism industries (government bodies, airports, airlines, tour operators and hotels). The results indicate that in a small geographical context, the notion of clusters involves a synergetic relationship among tourism stakeholders. The airlines’ role is essential and affects all stakeholders involved in tourism. Additionally, the research provides new insights into the role of Destination Management Organisations (DMOs) in providing applicable tourism policies that can positively impact effective cooperation among industry partners.

Tourism and Hospitality doi: 10.3390/tourhosp5010007

Authors: David Fennell Yulei Guo

Zoos consistently implement codes of conduct in efforts to manage visitor behaviour. However, few studies have examined the use of the codes of conduct in zoos, even though they carry significant ethical implications regarding the relationship between humans and animals in society. This study provides an explorative investigation into the use of codes of conduct at the Chengdu Research Base of Giant Panda Breeding (Panda Base). Positioning the Panda Base as a place to negotiate the boundaries between humans and animals, this study surveyed visitors’ initial engagement with the Base’s code of conduct, their compliance with the code, and their assessment of the code. The findings point to a significant disparity between how visitors engage with and perceive the value of the code, which failed to prevent visitors from having close contact with animals at the Panda Base. We argue that Foucault’s philosophy on taboos in modern society can help us understand the ineffectiveness of the codes of conduct in zoos. However, Kant’s philosophy can orient human-animal interactions more ethically and provide an opportunity to consider the significance of codes of conduct in zoos. Suggestions for improving the effectiveness of codes of conduct at zoos are provided.

Tourism and Hospitality doi: 10.3390/tourhosp5010006

Authors: Eduardo Moraes Sarmento Ana Lorga da Silva

Small island developing states (SIDSs) traditionally face a set of challenges like the weak and highly fragile economic configuration, environmental issues, and a traditional dependence on a few economic activities forcing them to open the economy to the exterior. Therefore, their development model, like in Cape Verde, depends on migration, remittances, dependence on aid, tourism, and state employment. The current research offers an insight into the nature of Cape Verde’s economy as a SIDS economy and the degree to which the country has been relying on tourism receipts, external remittances from migrations, aid programs, and government services. Understanding Cape Verde’s development model is important to clarify the challenges the country faces and its development needs to gather a long-term resilience and to understand if it is changing from a MIRAB (Migrations, Remittances, Aid, and Bureaucracy) model into another one.

Tourism and Hospitality doi: 10.3390/tourhosp5010005

Authors: Xiao Feng Chang Pan Fengying Xu

The optimization of a tourism economic network is critical in the promotion of the high-quality development of a regional tourism economy. In order to explore the spatial network structure of the tourism economy of the Yangtze River Delta urban agglomeration and its influencing factors, this study used a modified gravity model and social network analysis methods for evaluation and analysis. The results show the following: (1) the spatial network of the tourism economy in the Yangtze River Delta urban agglomeration in 2016–2021 was characterized by significant non-equilibrium; however, that trend has weakened, and the tourism connections are now stronger in economically developed regions. (2) The density of the network structure was slightly strengthened. The structure of the tourism economy network shows an obvious core–periphery distribution pattern. The external radiation of the center city was enhanced, and the core area of the network expanded. (3) The concept of the “small world” is characterized by a significant evolution from five major associations to four major associations during the study period. (4) The quadratic assignment method (QAP) of regression analysis showed that tourism service reception capacity, tourism information flow, tourism resource endowments and transportation convenience make a significant contribution to the formation of the spatial network of inter-city tourism economic connections. The results of this study can provide a theoretical basis for the optimization of the tourism economic network of urban agglomerations and the scientific decision-making underpinning tourism economic cooperation.

Tourism and Hospitality doi: 10.3390/tourhosp5010004

Authors: Sara Brune Whitney Knollenberg Olivia Vilá

The impact of the COVID-19 crisis on the tourism industry called attention to how crucial it is for tourism operations to be resilient, as their ability to overcome crises also impacts communities and adjacent industries. The communication theory of resilience argues that resilience is a dynamic capability that can be developed through communication processes. Exploring the role of communication processes in building resilience is important to establishing holistic strategies that strengthen the tourism industry. This work applies the communication theory of resilience to explore the employment of communication processes by agritourism operators during the COVID-19 pandemic. Seven agritourism operators in North Carolina, USA, were interviewed about resilience strategies at three points in time in 2020. These interviews revealed the value of communication processes in building resilience in agritourism operations and the facilitating role of communication technologies. These findings reveal that resilience is built collaboratively through social engagement and interaction.

Tourism and Hospitality doi: 10.3390/tourhosp5010003

Authors: Alex W. Grebenar

The COVID-19 pandemic and its consequent social lockdowns necessitated an immediate cessation of events, replaced entirely by virtual events—a concept present in the existing events literature, but one not fully conceptualised. This article explores the virtual event experience during the pandemic through the lens of a case study, Love to Be events, a long-established house music brand which produced a series of successful virtual events during the lockdowns and beyond. This research also offers discussion on the potential for virtual events—in contrast to what this research terms ‘venued events’—to become a notable and profitable element of the events industry in the longer term. This article presents a substantial literature review considering multiple relevant areas, centring on the event experience and virtual event potential. This article also presents primary qualitative data in the form of a semi-structured interview with Marc Dennis and Tony Walker, DJs and founders of Love to Be, conducted in Autumn 2020 via Zoom, and analysed using a thematic analysis as well as a comparison with other pandemic virtual events. The original contribution to the events studies literature is two-fold; firstly, a novel conceptualisation of event experience during this historic moment, documenting the practical and philosophical nature of events at that time. Secondly, by synthesising primary and secondary data, it offers theoretical principles on how virtual events may develop to become a notable and profitable element of the industry. This article concludes with suggestions for future research, in the hope that this exploratory research will stimulate further studies.

Tourism and Hospitality doi: 10.3390/tourhosp5010002

Authors: Edita Tverijonaite Anna Dóra Sæþórsdóttir

Knowledge of the compatibility of various types of renewable energy infrastructure (REI) with tourism can help avoid conflicts between the energy and tourism sectors and facilitate the energy transition. This study aims to investigate the attitudes of tourism service providers operating in Iceland towards three types of REI—wind, hydro, and geothermal power plants—and identify the factors that shape their perceptions regarding the compatibility between REI and tourism. Mixed research methods were employed to achieve that, which included an online questionnaire survey and semi-structured interviews. The study revealed that tourism service providers were the most positive towards geothermal power plants, followed by hydropower plants, and the most negative towards wind farms. The identified factors that shape their perceptions regarding REI’s compatibility with tourism included landscape and environmental impacts of REI, impacts on tourist attractions, potential of REI as a tourist attraction, perceived reversibility, and the image of REI. These factors help to identify locations where each type of REI is likely to be the most compatible with tourism. Thus, considering them in spatial energy planning is likely to reduce foreseeable conflicts between REI and tourism.

Tourism and Hospitality doi: 10.3390/tourhosp5010001

Authors: Gloria Rui Gou Wei Fang Lewis T. O. Cheung Lincoln Fok Alice S. Y. Chow Ke Zhang

This study explores the drivers of geologically responsible behaviour among geotourists in three geoparks in the Greater China region: Danxiashan UNESCO Global Geopark in southern China, Hong Kong UNESCO Global Geopark, and Yehliu Geopark in northern Taiwan. On-site questionnaire surveys were conducted, collecting over 800 respondents in these geoparks, and structural equation modelling was applied for our analysis. The findings reveal that geologically responsible behaviour is positively associated with environmentally responsible attitudes, in line with some previous research. Notably, place attachment and visitor satisfaction were not directly related to geologically responsible behaviour but were positively correlated with environmentally responsible attitudes. This suggests that emotional connections to geoparks and visitor satisfaction indirectly nurture environmentally responsible attitudes, subsequently leading to geologically responsible behaviour. These results offer practical implications for geopark management practices. Providing informative guided tours and quality informational materials can enhance visitors’ geological knowledge and foster environmentally responsible attitudes. The improvement of the visitor experience, combined with the dissemination of accurate environmental knowledge and conservation messaging, can enhance visitor satisfaction, deepen attachment to geoparks, and, ultimately, encourage more geologically responsible behaviours. Understanding these relationships can assist geotourism destinations in promoting geological resources’ conservation while enhancing the visitor experience.

Tourism and Hospitality doi: 10.3390/tourhosp4040038

Authors: Luca Caruso

Due to the ecologically unfavorable state of the living world, any formal commitment made by the accommodation sector for the practical implementation of corporate social responsibility (CSR) strategies needs to be followed up by a credible plan, courageous action, and an attentive monitoring and reporting phase. Only in this way can high-end hotels in cities emerge as regenerative sustainability (RS) hubs and better amalgamate whole life-cycle thinking and economic performance in their day-to-day activities. This paper provides a detailed literature review of the ongoing transformation of the hospitality sector toward the RS paradigm, which is a concept that underpins Hortel’s business model. Hortel is then contextualized as the first example of an eco-innovative turnkey business-to-business (B2B) service for a high-end hotel with an annexed restaurant. Hortel implemented nature-based solutions adapted to the hospitality sector in order to contribute to local urban biodiversity and bring hotel clients closer to nature through biophilic tactics. Services like Hortel can support, with today’s resources and competences, hotels that are putting at the core of their business model planetary health and societal well-being. It also includes the description of the prototype built at Four Points by Sheraton Catania, the monitoring phase that lasted between 2016 and 2017, and other strategic business-related initiatives. This paper also contributes to the advancement of the literature discussing regenerative business models, which to date has been a largely unexplored aspect of hospitality.

Tourism and Hospitality doi: 10.3390/tourhosp4040037

Authors: Michelle Rutty Francesca Cardwell Grant Gunn

The multi-billion-dollar snowmobile industry is predicated on natural snowfall and cold temperatures, with a near absence of research that examines industry response to climatic variability and change. Using a temporal analogue approach, this study examines 30 years of climate data (1989–2019), along with operational (grooming hours) and performance (permit sales) indicators, to provide insight into the vulnerability and adaptive capacity of the Ontario snowmobile industry in a medium (RCP4.5) and high (RCP8.5) mid-century (2046–2060) emission scenario. The results underscore important temporal and spatial variability across Ontario’s 16 snowmobile districts, indicating that snowmobilers are highly resilient to marginal conditions, changing districts and switching from seasonal to daily permits in response to warming temperatures. The findings from this study can inform risk assessments in other major snowmobile markets (e.g., Canada, Europe, USA), with future research needs discussed.

Tourism and Hospitality doi: 10.3390/tourhosp4040036

Authors: Stephan Reinhold Pietro Beritelli Alan Fyall Hwan-Suk Chris Choi Christian Laesser Marion Joppe

This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior to climate, health, and financial crises, require a reassessment of previous academic contributions and current practices. Referring back to the social origins of destinations, this article conceptualizes destinations as a heterogeneous space of flows and proposes future research linked to tourist demand and tourism supply, sustainability and resilience, technological shifts, and institutions. Finally, six broader streams of conversations suggest how to advance the marketing and management of destinations related to a destination ontology grounded in flows, with a focus on processes and action, stewardship and collaboration, resilient destinations, transient and permanent residents, as well as new instrumental technologies and augmented experiences.

Tourism and Hospitality doi: 10.3390/tourhosp4040035

Authors: Jibin Baby Carla Barbieri Whitney Knollenberg

Destinations seek to increase their competitiveness by offering memorable experiences that can stimulate repeat visitation and positive word of mouth. Travel experiences centered on agrifood systems (i.e., agrifood tourism) encompass a set of attributes (e.g., authenticity and interaction with locals) that tend to be memorable. However, the extent to which these attributes contribute to memorability warrants further investigation. Thus, this study identified common and distinct elements of memorability across agritourism, culinary tourism, and craft-beverage tourism compared to beach tourism (control group). We surveyed a panel (n = 1019) in 2023 using a hypothetical travel scenario with four experience options. A multivariate analysis of variance showed high levels of memorability across various attributes of the agrifood experiences (e.g., learning opportunities and hands-on participation), with few differences across them, as compared to beach tourism. This study advances the scholarly construct of agrifood tourism by incorporating memorability within its complex dynamics. The study results also provide insights that marketers and managers of destinations with a mix of agrifood experiences can use to improve destination competitiveness and memorability (e.g., increasing educational offerings and adding more participative activities).

Tourism and Hospitality doi: 10.3390/tourhosp4040034

Authors: Xin Cui

All-for-one tourism is a new planning concept proposed by Chinese tourism scholars and practitioners, which has been formally regarded as a new tourism model to develop the country’s tourism industries since 2016. It aims to stimulate the growth of the tourism industries across the entire region, encompassing all tourism and tourism-related resources at a destination. Hengdian Town is a tourism destination in China that has implemented the model of all-for-one tourism to develop and manage its film-related tourism. Based on the data collected from ethnographic methods (participant observations and individual interviews) in Hengdian Town, this paper examines the ways that the destination manages its film-related tourism, as well as the outcomes of such approaches, by applying the model of all-for-one tourism. The findings reveal that Hengdian Town has leveraged the model to manage its tourism resources and provided tourists with a comprehensive travel experience. This paper also explores the benefits and drawbacks of managing film-related tourism in the all-for-one tourism model. By focusing on film-related tourism, this study provides a unique perspective on the all-for-one tourism model.

Tourism and Hospitality doi: 10.3390/tourhosp4040033

Authors: Katherine Hanly Graham McDowell James Tricker

Mountain guides play an important role in the provision of nature-based tourism activities, such as mountaineering, in alpine environments around the world. However, these locales are uniquely sensitive to climate change, and despite extensive documentation of bio-geophysical changes, there are few studies evaluating the impacts of these changes on mountaineering routes and the livelihood of mountain guides. This constrains adaptation planning and limits awareness of potential loss and damage in the mountain tourism sector. In response, our study explored mountain guides’ lived experiences of working on Mt. Athabasca in Jasper National Park, Canada, to reveal the effects of climate change on mountaineering routes and implications for the mountain guiding community. To do this, we used a mixed methods approach that combined spatio-temporal trend analysis, repeat photography, and semi-structured interviews with mountain guides. We found that rising temperatures and changing precipitation regimes in the Mt. Athabasca area are driving glacial retreat and loss of semi-permanent snow and ice, which is impacting climbing conditions and objective hazards on mountaineering and guiding routes. Guides’ experiences of these changes varied according to socio-economic conditions (e.g., financial security, livelihood flexibility), with late-career guides tending to experience loss of guiding opportunities and early-career guides facing increased pressure to provide services in more challenging conditions. Our findings offer novel insights that identify salient issues and bolster support for actions in response to the concerns of the mountain guide community. This study also underscores the need for further research, as the underlying issues are likely present in mountaineering destinations globally.

Tourism and Hospitality doi: 10.3390/tourhosp4040032

Authors: John E. Gordon

Climate change and rising sea levels present significant challenges for geotourism destinations and activities. Accelerated changes in geomorphological processes threaten or diminish both the physical existence and aesthetic qualities of geoheritage assets, and hence the visitor experience, as well as presenting increased or new risks from natural hazards. This is particularly a concern in mountain and coastal areas, and also where greater extremes of temperature and precipitation affect visitor comfort. A literature review was conducted to assess the extent to which the consequences of climate change have been recognised in geotourism research. With the exception of glacier-based geotourism, few studies have considered the impacts of climate change and reported the planning or development of adaptation measures. However, the didactic potential of geotourism in raising awareness of climate change has been commonly recognised. A review of the wider tourism literature identified additional destination-supply and visitor-demand issues that will affect the sustainability of geotourism in the face of climate change. These include changes in visitor motivations, travel behaviour, perceptions of destination image, and reactions to local, national, and international mitigation and adaptation responses, as well as geoethical considerations around carbon footprints and sustainable modes of travel. Situating geotourism within a broader body of multidisciplinary tourism research should help inform adaptation strategies in conjunction with measures to adapt to the physical impacts of climate change on geotourism sites.

Tourism and Hospitality doi: 10.3390/tourhosp4040031

Authors: Enya Moore Bernadette Quinn

During the COVID lockdowns of 2020/21, the transmission of live or recorded concerts grew exponentially as festival makers embraced digital technologies to a greater degree. Investigating how this digital pivot interrupted festival-making practices is now important given that online and hybrid modes will potentially be used in conjunction with in-person events in the future. This task has relevance for rural areas where digital infrastructures can be under-developed. Yet, place-based, community-organised festivals can play a significant role in sustaining local communities. In this context, we explore the recent digital programming practices of music festivals in West Cork, Ireland. Methodologically, the study adopted a qualitative research design and generated data from fieldwork observations and in-depth interviews with festival practitioners in West Cork. This area was chosen for study because it is characterised by intensive arts and festival activity, high tourism activity, and a significant level of social change. The findings show that the ability of festivals to move practices online was variable and highly resource dependent. Overall, they suggest that in times of crisis the role of festivals became even more important than normal. Festivals played an important role in sustaining social connectivity, cultural participation and employment, with festival organisations demonstrating a strong sense of care and responsibility towards participants.

Tourism and Hospitality doi: 10.3390/tourhosp4030030

Authors: Ioulia Poulaki Eleni Mavragani Alexandra Kaziani Eleftheria Chatzimichali

As remote work goes from trend to mainstream, digital nomads are on the rise, becoming a market every destination needs to attract. Considering the needs and wants of digital nomads, this paper aims to investigate the strengths and the opportunities of Greece, as an ideal destination for digital nomads, underlining, at the same time, the opportunities and threats challenging the country’s attractiveness towards this market segment. Furthermore, the authors analyze the content of website “Work From Greece: Become Digital Nomad in Greece”, the official Greek website dedicated to digital nomads in order to define Greece’s online presence, within this digital global community. In addition, co-working spaces in Greece are explored as an advanced form of hospitality favorable to digital nomads. The research methodology employed to draw conclusions combines a SWOT analysis and content analysis for websites of tourism businesses and organizations, as has been developed in previous research. The findings of this study reflect the current situation, providing academic and managerial implications when it comes to further research and recommendations for tourism policy and destination planning.

Tourism and Hospitality doi: 10.3390/tourhosp4030029

Authors: Eleni Dimitriadou Asimina Kouriati Sofia Karampela Anna Tafidou Thomas Bournaris

Measuring efficiency and determining factors that may influence it are very important steps to improve the businesses’ competitive position, growth, and sustainability. This paper aims to investigate the efficiency of small accommodation businesses located in Greek non-coastal areas and to determine a set of factors that may affect it, from the perspective of the three dimensions of family businesses (family, business, ownership). The method adopted, in order for the research objective aim to be fulfilled, is the two-stage Data Envelopment Analysis model. In the first stage, the efficiency was estimated from a sample of 150 businesses. In the second stage, the influence of various factors on the examined efficiency was investigated by implementing a Bootstrap Truncated regression. The results showed that the majority of the examined businesses presented a low level of efficiency. Regarding the determination of the factors, it occurred that the manager’s age, ownership form, and business type influenced the relative efficiency level in contrast to the factors of the business’s age, the manager’s sex and education level, the state of succession, as well as the manager’s agricultural employment. By fulfilling the aim of this study, a significant contribution to the relative literature and especially to the hospitality field is offered.

Tourism and Hospitality doi: 10.3390/tourhosp4030028

Authors: Ginger Deason Erin Seekamp Adam Terando Camila Rojas

Climate change impacts on tourism are well documented, with most studies focusing on challenges facing ski or beach tourism. While non-ski, mountain tourism accounts for almost one fifth of tourism worldwide, there is a dearth of research on tourists’ perceptions of climate change impacts and their effects on tourism demand in these areas. This study, conducted at the ecotourism destination of the Pueblos Mancomunados in the Sierra Norte Mountains of southern Mexico, helps to fill that gap by identifying important tourist decision factors and determining how tourists’ decisions to visit may change under different climatic conditions. Using on-site intercept survey research methodology involving 188 tourists, we found that some climate change scenarios affect tourists’ perceptions of the desirability of visiting nature-based tourism sites. Results indicate that community-based ecotourism businesses, such as the one that operates in the Pueblos Mancomunados, need to specifically plan for climate change impacts, as they may need to alter tourism offerings to sustain demand.

Tourism and Hospitality doi: 10.3390/tourhosp4030027

Authors: Estee Vermeulen-Miltz Jai Kumar Clifford-Holmes Amanda Talita Lombard Bernadette Snow

This study aimed to examine the impacts of COVID-19 on coastal tourism in Nelson Mandela Bay (NMB), South Africa, and propose effective management interventions to enable swift recovery. A participatory system dynamics modelling approach was applied through a qualitative causal mapping processes to support a quantitative model. Multiple stakeholder perspectives were incorporated to gain a holistic understanding of the local impacts. The study revealed that the effects of the pandemic on tourism in NMB were dynamic and accompanied by shifts in governance responses and traveller behaviour. Uncertainty surrounding the rate of recovery in different sectors was observed. Through collaboration with local stakeholders, recovery interventions were identified and tested according to short-to-long-term tourism needs in stages of recovery, revival and growth. The findings highlight the importance of cross-sectoral collaboration in facilitating informed decision-making for sustainable tourism recovery. Moreover, it is encouraged that participatory, multi-stakeholder approaches are adopted to explore the impacts of exogenous factors on the tourism sector, such as those arising from public health, climate, and social–political change. This inclusive and dynamic approach can be used to develop management strategies that are responsive and adaptable to complex and evolving circumstances that can impact the tourism industry.

Tourism and Hospitality doi: 10.3390/tourhosp4030026

Authors: José Luis Sánchez-Cortez Kathleen Vélez-Macías Vinicio Macas-Espinosa Clelia Naranjo-Freire

Geotourism is a concept that is expanding rapidly throughout the world without exception, given its versatility to value the elements of geodiversity and geoheritage; landscape elements without an apparent use or benefit usually find in geotourism a window that can exploit unsuspected conditions. Culebrillas Lagoon, located in the southern center of the Ecuadorian Andes, represents a hydrographic unit of glacio–lacustrine origin as a typical hidden place that conceals a valuable geotourism potential. Culebrillas is marked by a series of fluvio–glacial morphologies, whose forms hide an important cultural heritage expressed in its festivities, myths, and legends which have been celebrated through the centuries. Inca and Cañari civilizations have been, in the past and present, the original groups that inhabited this sector, and important vestiges of their presence are still evident, as in the case of the Qhapaq Ñan or the Inca road system. The present investigation allowed the generating of information about elements of geoheritage and other related resources that have various potential uses, and which highlight the intrinsic values present in this area, complementing each other from a holistic socio–environmental and geotourism perspective.

Tourism and Hospitality doi: 10.3390/tourhosp4030025

Authors: George Liodakis

This article highlights the main characteristics of the rapid development of tourism during recent decades, as well as the limitations of the existing literature concerning this development. An alternative (Marxist) theoretical framework is then developed for the explication of the development of commodified tourism, the role of ecological and cultural (value) appropriation in the determination of capitalist profitability, and its developmental implications. As argued, this value and resource appropriation and the exploitation/appropriation dialectic have adverse socioeconomic and ecological implications, while leading to the rapid growth of tourism against other sectors. On the other hand, the cultural homogenization and ecological degradation brought about especially by mass tourism imply a self-limiting development of tourism itself. Concluding that the current mode of tourism development is ecologically and socially unsustainable, we end with a broad outline of a different perspective of decommodified tourism within a post-capitalist development.

Tourism and Hospitality doi: 10.3390/tourhosp4030024

Authors: Thorsten Roser Ksenija Kuzmina Mikko Koria

Tourism is a major global and local industry creating value through services that are enhanced and enabled through intermediaries that support innovation in the sector. This exploratory case study examines the roles and activities of a publicly funded tourism innovation intermediary for small medium-sized enterprises (SMEs) and professionals in Andalucia, Spain. We note the gap in knowledge on how intermediaries may best support stakeholders in achieving resilience and sustainability in transitions in tourism service ecosystems. Building on interviews, reports, and observations, this study finds that the intermediary has successfully supported its stakeholders in enhancing their adaptability in the current service ecosystem. There is less evidence of achieving deliberate transformations towards long-term sustainability and resilience. As the intermediary is uniquely positioned at the meso-level of the regional tourism service ecosystem, this study proposes exploring engagement to cover both macro and micro-level activities to enable moving towards becoming a transition intermediary and a regional sustainability catalyst. This study furthermore proposes an expanded range of roles and activities for the intermediary to enable moving towards resilience and sustainability, while contributing to the understanding of innovation intermediaries supporting sustainability in the tourism sector.

Tourism and Hospitality doi: 10.3390/tourhosp4030023

Authors: Thomas Dax Oliver Tamme

Mountains are perceived as places of biodiversity, as attractive places with breathtaking aesthetic views and epitomized by their unique landscape features. As mountains are the second most demanded outdoor destination category at a global level after beaches and islands, the steady growth of tourism places high pressure on sensitive mountain ecosystems. As can be observed from tourism practice in mountain environments, the distribution of tourism activities is highly uneven. In the Alps, one of the best-known regions with relentless tourism growth, a substantial concentration of tourism intensity can be traced to specific locations and valleys, whereas other parts have to cope with trends of marginalization. In this situation, many concerned stakeholders have long advocated for more balanced economic and tourism development. The initiative of “Mountaineering Villages” promoted by the Alpine Convention is one of a few respective actions to shift perspectives and persuade tourists to engage in sustainable tourism activities. The paper explores how these activities are linked to the balanced use of cultural landscapes and the narratives that are exposed as convincing development models in these regions.

Tourism and Hospitality doi: 10.3390/tourhosp4020022

Authors: Nansy Kouroupi Theodore Metaxas

Overtourism has become a critical problem in many popular destinations around the world, leading to negative impacts on the environment, local communities, and the quality of the visitor experience. This article explores the potential of the metaverse, a virtual world that combines elements of augmented reality and virtual reality, and other new digital technologies for addressing the challenges of overtourism. Drawing on a systematic literature review of recent studies, the currently available technologies are listed, and their potential implications for the tourism industry and local communities are portrayed. It was found that while there is some evidence to suggest that the metaverse and its associated digital technologies such as the extended realities/XR (virtual reality/VR, augmented reality/AR, mixed reality/MR), can help mitigate overtourism, further research is necessary to investigate their effectiveness in reducing overtourism and their potential unintended consequences. This article makes an original contribution to overtourism research and adds to existing knowledge by providing a practical list of currently available technologies that could help DMOs and tourism professionals mitigate the negative effects of overtourism. The article concludes with suggestions for future research and practice in the field, highlighting the importance of continued exploration and innovation in this area.

Tourism and Hospitality doi: 10.3390/tourhosp4020021

Authors: Sanja Obradović Aleksandra Tešin

Local communities face a double-edged sword when it comes to tourism development; their attitude directly influences tourism growth and helps spread the word within the community. The local community is increasingly affected socioeconomically by tourism development, which results in the development of attitudes (both positive and negative) based on the perceived effects. This study aimed to investigate the effects of tourism and local support for tourism development in a national park in western Serbia. The data were gathered from locals (580) who reside in the municipality where the national park belongs. Based on their own experiences and their belief that tourism can preserve natural and cultural resources and protect them for future generations, the Tara National Park community was found to favor further tourism development. They disagree that problems would arise from factors often associated with increasing tourism, such as traffic, price increases, or pollution. This study was carried out during the pandemic crisis, which is seen as a paradigm shift in the travel and tourism sectors and offers an opportunity to do better and continue operating in a more sustainable way. Therefore, we propose that these findings be taken into account when developing sustainable tourist management strategies, particularly in national parks and other protected places while respecting the needs and rights of the local people.

Tourism and Hospitality doi: 10.3390/tourhosp4020020

Authors: Avijit Ghosh Rahul Mandal Premangshu Chakrabarty

Inclusive tourism is a specialized branch of tourism emphasizing the inclusion of the disabled, who otherwise could not participate in tourism, despite having wealth to spend for leisure and recreation. There exists a research gap in analyzing scope of geotourism in this context. Disabilities affecting access to geosites affect geotourism since most of the geosites all over the world are situated in difficult terrain from the stand point of accessibility. It is inclusive tourism, also called accessible tourism, that facilities the consumers to reach the desired destinations. The present study assesses such destinations in Ajodhya hills, located in West Bengal, India, a geotourist’s paradise in terms of rarity and diversity, aesthetic appeal, and cultural value. The study derives an accessibility–attraction model to identify inclusive tourism planning priorities from tourism marketing perspectives. Extensive field work followed by the application of qualitative methods of data analysis yield results dedicated to sustainable geotourism development. The discussion reveals the scope of developing specific facilities, using GIS, which encourage physically challenged people to visit geosites and simultaneously fulfil the objective of guiding planners and policy makers to identify and develop more suitable sites for introducing inclusive tourism facilities.

Tourism and Hospitality doi: 10.3390/tourhosp4020019

Authors: Miguel-Ángel García-Madurga Ana-Julia Grilló-Méndez

Battlefield tourism is an increasingly popular form of travel, where visitors seek to connect with history and cultural heritage by exploring locations famous for their battles. Battle tourism is found in different places, specifically, those involved in ancient world battles. Research has shown that battle tourism has a significant impact on local economies as visitors spend money in hotels, restaurants, and shops. It has also proven to be an effective tool for education, allowing visitors to learn about history in an interactive and exciting manner. However, there are also concerns about the impact of battle tourism on historic sites and how cultural sensitivity is managed. Our research discusses battle tourism, including its economic and educational impacts, as well as the challenges and opportunities in managing tourism at these historic sites. In addition, it discusses how battlefield tourism relates to other types of historical tourism and how visitors’ experiences in these places can be enhanced. With these objectives, the main success stories referenced in the academic bibliography have been analyzed from a systematic review conducted using the PRISMA methodology.

Tourism and Hospitality doi: 10.3390/tourhosp4020018

Authors: Michele Filippo Fontefrancesco Amedeo Boscolo Dauro Mattia Zocchi

Rural culinary tourism is a growing sector in European tourism and is a key resource for rural development, in particular in Southern Europe. The boom of the sector that followed the COVID-19 pandemic, however, poses important questions concerning the actual capacity of local actors to grasp this opportunity. The paper investigates the main trends in rural tourism in Southern Europe and the specific educational needs entrepreneurs express based on extensive research conducted in seven Southern European countries (France, Italy, Greece, Cyprus, Bulgaria, Romania, and Turkey) within the Erasmus + project “The European Network for the Promotion of Culinary and Proximity Tourism in Rural Areas” in 2022. Specifically, the research was conducted through focus group discussions with professionals and stakeholders of the project carried out in the target countries involving 76 respondents. Based on the data collected, this paper indicates a way forward for the new gastronomes to understand this sector and invest their professionality in it.

Tourism and Hospitality doi: 10.3390/tourhosp4020017

Authors: Dirk Schmücker Julian Reif Eric Horster Denise Engelhardt Nele Höftmann Lisa Naschert Christof Radlmayr

Visitor management is one way to avoid or mitigate the negative effects of overcrowding in tourism destinations. Visitor management depends upon a set of interventions aimed at guiding visitors and recommending alternatives. Here, we present a conceptual framework of such interventions using an escalation from information, nudging, pricing, and reservation to stoppage (INPReS). The interventions are discussed against the backdrop of the changing role of destination management organisations (DMOs) in smart destinations, the challenges to DMO stewardship in avoiding overcrowding, and the design considerations between nudging and persuasion.

Tourism and Hospitality doi: 10.3390/tourhosp4020016

Authors: Rosny Jean Kozma Naka Colmore S. Christian Buddhi Raj Gyawali Troy Bowman Sampson Hopkinson

Outdoor recreation is one of the most widely recognized ecosystem services provided by forests and grasslands in the world. This paper examined the influence of factors not related to landscape values, such as ethnicity and gasoline prices, on individual participation in outdoor recreation in the southeastern region of the U.S. The model results showed that there were no significant (p > 0.05) differences between the race groups (Caucasians and non-Caucasians) for participation in the different activities either between racial groups or among National Forest (NF). This may be due to the very high proportion of Caucasian participants in the study. The results also revealed that travel costs negatively influence the number of NF visits. The number of NF visits decreases if the gasoline price increases by 20% and more. The results of this study have practical importance for different entities such as stakeholders, tourism operators, the United States Department of Agriculture (USDA) Forest Service, and local authorities.

Tourism and Hospitality doi: 10.3390/tourhosp4020015

Authors: Tiago Carneiro Winnie Ng Picoto Inês Pinto

Big data (BD) analytics play a key role in helping hotel firms gain competitive advantages and achieve superior performance. The purpose of this study was to determine which factors encourage the use of big data analytics (BDA) by hotel firms and the impact of BDA on hotel firms’ performance. Understanding the impacts of big data analytics in the hotel sector is important to help hotel managers use big data for creating business value by increasing hotel performance. A research model was developed and tested with data collected through a questionnaire sent to hotel managers in a European country and analysed with PLS. The results indicate that organisational readiness and competitive pressure encourage the use of BDA through the mediating role of top management support. The findings also indicate that the use of BDA can create business value by increasing the main dimensions of hotel performance: financial performance, customer retention rate, and hotel reputation.

Tourism and Hospitality doi: 10.3390/tourhosp4020014

Authors: Rachele Pretto Arthur Huang Jorge Ridderstaat Efren de La Mora Adam Haney

A global pandemic can provide new opportunities and challenges for the tourism industry. When most entertainment events and recreation activities were canceled or postponed during the first and second waves of the COVID-19 pandemic, many operators introduced online offerings, such as virtual tours and streaming services. These factors, along with the public’s fear of catching the virus, have prompted significant changes in consumers’ spending behaviors within the tourism industry. This study interviewed 22 US-based consumers about their spending experiences in the arts, entertainment, and recreation sectors, during the COVID-19 pandemic. The findings indicate that the critical shaping factors of consumers’ behaviors in tourism include safety measures, social environment, consumers’ desire to resume enjoyment, and digital offerings. We further propose a revised theory of planned behavior that considers various external and contextual factors, based on the findings. The implications for managerial practice are also discussed.

Tourism and Hospitality doi: 10.3390/tourhosp4020013

Authors: Christopher J. Hayes

This research explores the concept of placemaking in the context of sports events tourism, using the case study of the 2019 Rugby World Cup hosted in Japan. The study investigates how host cities used liminoid spaces between transport hubs and stadiums to create a festive atmosphere and articulate the identity of the place itself. Employing a novel ethnographic methodology centred around walking and participatory methods, the researcher occupied a dual tourist-researcher role, immersing himself in the liminoid space. Findings suggest that the use of such spaces was innovative and successful in creating a sense of place and developing a festive atmosphere through which visitors moved. However, the study acknowledges that these strategies may not be applicable to all sports events and that the direct experiences of visitors through ethnographic methods do not allow for empirical claims about the success of strategies or their longitudinal effects. Nevertheless, the study highlights the potential of placemaking in the periphery of sports events to enhance the visitor experience and promote the identity of the host destination.

Tourism and Hospitality doi: 10.3390/tourhosp4010012

Authors: Khodani Matshusa Llewellyn Leonard

The uniqueness and potential of South African geoheritage to contribute to sustainable development is undoubtedly unmatched. However, little is known about the geoheritage threats in South Africa because geoheritage research is geographically skewed to the global North, while little focus is given to the global South. This study characterises the geoheritage threats in South Africa through a qualitative method design. This involved qualitative semi-structured interviews with 16 key informants (from the South African National Parks, national government, local communities as well tour operators, and tourism agencies). Consequently, qualitative content analysis was performed to outline geoheritage threats in South African national parks. The study concludes that the construct of geoheritage threats consists of human- and nature-induced threats. The identified human-induced geoheritage threats include mining, damage to heritage, and loss of biodiversity due to overcrowding. Furthermore, results showed that incorrect management of geoheritage has the potential to cause community conflicts, which can lead to a decrease in tourists visiting the destination. The identified nature-induced geoheritage threats are climate change, floods, and fires. These results suggest the need for the immediate protection of geoheritage sites within and outside protected area in South Africa. Thus, it is necessary to develop protection strategies to conserve South African geoheritage for current and future generations that involve protection areas managers, local communities, government departments and agencies, and academia.

Tourism and Hospitality doi: 10.3390/tourhosp4010011

Authors: Domhnall Melly Emmet McLoughlin Kelly Maguire

Event venues represent a focal point for infectious disease transmission among attendees and event stakeholders, creating lasting uncertainty within the industry post-COVID-19. There is now a need to investigate emerging venue considerations for the event industry as a result of the COVID-19 pandemic. Using Ireland as a case, a quantitative questionnaire was used on a sample of event managers. Event venue monitoring for COVID-19 is lacking, while risk mitigation procedures focus more on attendees already at the venue rather than avoiding infected persons entering the venue. Risk assessments now comprise COVID-19 risk; however, a lack of resources means regular health and safety has shown signs of weakening. Government and local authority resources and financial support are required. Pre-venue procedures of symptom screening and proof of vaccination, combined with venue procedures for disinfection of venue spaces, table service, and appropriate ventilation have proven to be effective COVID-19 risk mitigation procedures. Additionally, ICT (information and communications technology) could disseminate up-to-date health guidelines through customer-centric digital environments representing enhanced information sharing to avoid uncertainty and support pro-social intentions of event attendees and compliance with event venue COVID-19 risk mitigation procedures.

Tourism and Hospitality doi: 10.3390/tourhosp4010010

Authors: Luc Renaud Bruno Sarrasin

This article focuses on the processes of territorialization of the local population’s living space, created by the governance regime in French Guiana, and their effects on the production of a tourist space in the context of sparsely populated regions. The Guiana Amazonian Park is analyzed as a territorialization agent with mechanisms that influence the development of tourism in the Maripasoula/Haut-Maroni zone. Our objective is to use the territorial framework to better understand the political and geographical dynamics that exist between the processes of the global production of tourist areas and those related to the local population’s management of the living space. Using Critical political geography framework, this study is based on documentary research and on 15 semi-directed interviews, conducted during a month-long stay in 2019, with different groups of stakeholders involved directly or indirectly in tourist activities. The paper first outlines the regional and local context of tourism in French Guiana. It also offers a territorial description of the different inclusion criteria for Sparsely Populated Regions in the Maripasoula/Haut-Maroni region, which is linked to the specific tourist practices in this territory. The processes of territorialization are then analyzed through the different governance regimes the French state created in order to understand how they fit into the production of a tourist space. Finally, a reflection on the future of tourism in this region is proposed, particularly regarding colonial governance regimes vis-à-vis Indigenous populations in the region. Our analysis demonstrates that tourism, along with any other form of activity to be developed in Maripasoula/Haut-Maroni territory, will be systematically confronted with the same structural constraints that have helped to reproduce the dynamics of territorial dispossession since the establishment of a colonial regime in the region.

Tourism and Hospitality doi: 10.3390/tourhosp4010009

Authors: Kelley A. McClinchey Frederic Dimanche

This paper analyzes the role of Canadian online news media in framing travel during the pandemic. The article applies Altheide’s concept of the problem frame to reflect how news media contribute to the emergence of a highly rationalized problem that, in turn, generates a discourse of fear. While the impacts of COVID-19 on tourism have been extensively examined within tourism scholarship, less attention has been devoted to the impact of news media. Because travel and the pandemic are heavily intertwined, discourse analysis can help process media narratives, furthering our understanding of their role in influencing perceived risk of travel. A critical discourse analysis of over 100 online news articles was conducted using thematic analysis to uncover themes in Canadian media sources and to explore how the media have framed travel during the pandemic. The role of online news media in promoting fear was communicated through the themes of anxiety, antitrust, avoidance, and animosity. The role of the media in producing the problem frame in the context of travel was examined as well as its implications for perceived travel risk and tourism demand. The power dynamics between media, government, and the citizens it serves are also discussed.

Tourism and Hospitality doi: 10.3390/tourhosp4010008

Authors: Brian Garrod

Literature review papers are highly influential in directing academic discourse, not only because they map the state of the art in a subject area, but also because they show future research prospects by identifying weaknesses, limitations, and gaps in the extant body of knowledge on a particular subject [...]

Tourism and Hospitality doi: 10.3390/tourhosp4010007

Authors: Jesse Carswell Tazim Jamal Seunghoon Lee Donna Lee Sullins Kelly Wellman

This paper aims to share post-pandemic lessons for destination resilience and the sustainability of events. It offers a new perspective that reimagines the space and place of events as learning destinations enmeshed in complex systems. Complexity arises due to the interactions and interrelationships between numerous stakeholders, activities, and events in the social–ecological destination system, where boundaries are porous, and issues and actions from afar can impact the local community. The case presented here describes the micro-level activities and actions undertaken to engage with destination resilience and sustainable event management and certification at a learning destination in Texas, USA. These situated efforts are shown (i) at the campus-wide level for the university and (ii) with the collaborative, learning-oriented activities undertaken by students in event management classes to pilot test the Sustainable Event Certification Checklist that was developed. They corroborate the general characteristics and criteria of the complex learning destination summarized in the paper, along with identifying and discussing the skills, literacies, and lessons learned to advance destination resilience and the sustainability of events. Participants in the learning destination draw on practical knowledge and develop soft skills to engage in adaptive planning proactively and collaboratively with other stakeholders to address emergent challenges and practical problems in the complex destination and sustainable event domain.

Tourism and Hospitality doi: 10.3390/tourhosp4010006

Authors: Muyan Tang Hongzhang Xu

Rural tourism plays an increasing role in maintaining sustainable rural development. Integrating culture into rural tourism is multifaceted. Local communities have often been regarded as homogeneous, and different voices within them are selectively presented or re-interpreted by those in power. A better understanding of how and why cultures are integrated into rural tourism is urgently needed. This paper aims to investigate (1) the aims and motives of tourism managers to integrate cultural concepts into rural tourism; (2) who has participated in the cultural integration process; and (3) how cultures have been integrated into rural tourism. Based on a scoping literature review, we found that cultures could add more attractions, such as historical heritage, artwork, cultural landscape, customs, food, and language, to the natural landscape and bring more tourists to rural areas. However, integrating cultures into rural tourism is not always successful. Conflicts of interest among different stakeholders are also often found. Some of the worst cases of cultural integration have even destroyed the original natural landscape and local cultures. While cultural integration is complicated, injustice and perverse effects do not have to be a consequence of integrating cultures into rural tourism. Multi-way communication among tourism providers, managers, and consumers can mitigate disruptive outcomes and unlock positive social outcomes.

Tourism and Hospitality doi: 10.3390/tourhosp4010005

Authors: Karen Davies Mary Beth Gouthro Nic Matthews Victoria Richards

Music festivals (in the UK) have the potential to enhance the quality of life of attendees and participants, and therefore it might be argued they should be accessible to all. However, the barriers to participation that some may face when seeking to access and engage with festival experiences can often be attributed to the issue of marginalisation due to poverty. Utilising the three discourses of social inclusion put forward by Levitas as a framework, the study explores what UK music festival organisations are doing and could do to make their events more accessible to people living in poverty. Through an analysis of a series of festival websites and semi-structured interviews with festival organisers, some of the financial considerations that can influence participation and act as a barrier to making festivals an inclusive aspect of our cultural life were identified, and solutions were explored. The paper found that despite the social benefits of attending, those living in poverty have become an increasingly marginalised group of festival goers as a result of the disproportional rise in costs associated with attendance, which often goes beyond only the ticket price to include hidden extras. Whilst several festivals undertake outreach work and donate to charitable organisations, only a handful have specific initiatives that improve access for those living in poverty beyond spreading out the price of the ticket via instalments and volunteering opportunities. Findings suggest whilst many music festivals are starting to recognise the importance of the issue, few have specific initiatives but are willing to consider what they can do moving forward.

Tourism and Hospitality doi: 10.3390/tourhosp4010004

Authors: Aglaia-Spyridoula Koliotasi Konstadinos Abeliotis Paris-Georgios Tsartas

The present manuscript describes a case study on the viewpoints of tourism stakeholders on the effect of waste management on a destination′s image. In particular, the study aims to analyze the problems that arose during the summer of 2018 in the touristic image of Corfu because of the waste management on the island. The qualitative method approach through interviews was used to collect the primary data of the survey; online sources were used to collect data to review similar cases. All the stakeholders agree that waste management during the summer of 2018 negatively affected the image of Corfu as a touristic destination. Moreover, based on the interviews′ findings, there is a lack of political will, infrastructure, and information provision from the local authorities on the island of Corfu. Interviews also indicated that an integrated solution to the problem of waste management on the island is the implementation of source separation in households and tourism-related firms with the support of the local authorities. The contribution of this paper is towards identifying the effect that waste management has on the image of a tourist destination. It is the first of its kind conducted in Greece and among the few reported in the literature focusing on the viewpoints of service providers.

Tourism and Hospitality doi: 10.3390/tourhosp4010003

Authors: Tourism and Hospitality Editorial Office Tourism and Hospitality Editorial Office

High-quality academic publishing is built on rigorous peer review [...]

Tourism and Hospitality doi: 10.3390/tourhosp4010002

Authors: Tomás F. Espino-Rodríguez

This article aims to analyse the current state of hotel outsourcing research and where it should go in the future. Research on outsourcing is increasingly present in the hospitality literature. This paper reviews published works on hotel outsourcing. However, the research still seems to be limited to traditional topics and aspects, and it is necessary to define a new concept of outsourcing that reflects the new trends in tourism company management. Outsourcing has to be more sustainable and, therefore, contribute to the sustainable performance of the hotel, and it has to be related to other current topics in the hospitality literature. This reflection builds on the research conducted to date and proposes topics for current and future research. The paper proposes where outsourcing research should be heading, based on current research. The outsourcing of the future should be sustainable, consider its impact on the quality of service for end customers, facilitate the development of Industry 4.0, support innovation, and contribute to making the hotel more resilient. This paper on the direction hotel outsourcing research should take is the first critical examination of outsourcing, and it incorporates novel factors related to the new environmental management

Tourism and Hospitality doi: 10.3390/tourhosp4010001

Authors: Tanya Rheeders Daniel Meyer

The importance of the tourism sector has been highlighted and featured in various studies indicating not only the economic but also social and environmental benefits. There is a need for a measurement instrument for regional tourism destination competitiveness. This measurement instrument could gauge a destination’s regional potential for tourism development and competitiveness; and be able to compare regions. To conduct an instrument development and validation, both PLS-SEM for confirmatory factor analysis and SPSS were utilised for exploratory factor analysis. A purposive sampling approach were used for both study areas, Sedibeng and Fezile Dabi district municipal regions, in which pilot studies were executed through a survey between July to September 2020. The reliability of the measurement instrument was confirmed with Cronbach’s Alpha (α) for both samples having a value above 0.70. The EFA confirmed the validity of the measurement instrument for the three-dimension and 16-items of the measurement instrument. This study recommends using the measurement instrument as a practical tool to analyse regions regarding the development and competitiveness of a tourism destination compared to other destinations.

Tourism and Hospitality doi: 10.3390/tourhosp3040060

Authors: Anthony V. Seaton

This reports an exploratory attempt at a real–time account of COVID’s physical and social impacts on society, particularly family behavior, as the pandemic spread through England during 2020. Particular focus is on its effects on movement, travel and social relations and the contradictions for many in the way these were personally experienced, compared with media representations of national life during COVID. The study started with a sketch of historical pandemics in order to situate COVID contextually in relation to pandemics of the past. This was followed by a year-long, mixed-methodology, qualitative survey combining: diary observations, participant observation, unobtrusive observation, interviews, and oral reports by, and from, observer-informants at different locations in England. The results are reported in tabular form as 10 tracked outcomes, alongside each of which are notes, suggesting how actions might be derived as responsive measures to them in managing future pandemics.

Tourism and Hospitality doi: 10.3390/tourhosp3040059

Authors: Adis Puška Anđelka Štilić Miroslav Nedeljković Aleksandar Maksimović

The research objectives presented in this paper are to assess the current state of Bosnia and Herzegovina’s rural tourism offer and to recommend a course of action for its development based on the model’s data that was gathered from subject-matter experts. In this paper, the multicriteria analysis method DEX (Decision EXpert) was utilized to assess the capacity of rural tourism in Bosnia and Herzegovina (BIH) and to obtain the results. All establishments were rated “very good”, seeing that they made use of the natural beauty that BIH has to offer. The outcomes of using this model were used to generate suggestions for the long-term development of rural tourism in BIH. The contribution of the employed model is in the developed starting points for the advancements of rural tourism in BIH, and the proposed model presents a novel method for evaluating a nation’s tourism potential that could be used in future studies in other tourism-related fields as well. The limitations of this paper stem from the fact that not all tourist establishments were considered due to the lack of unified records for all of these establishments. The model used in this research, on the other hand, is applicable to all tourist capacities, which is an advantage.

Tourism and Hospitality doi: 10.3390/tourhosp3040058

Authors: Mohd Hafiz Hanafiah Mohmed Razip Hasan Ahmad Puad Mat Som

This research paper explores perspectives on the post-pandemic Islamic tourism market, policies, and challenges associated with sustainable growth. This paper also shares thoughts on emerging trends in the global Islamic tourism industry. The methodology used was descriptive qualitative research via in-depth interviews with twelve Muslim-friendly destination managers from Malaysia, Indonesia, Thailand, Taiwan, and Korea. The transcribed data were coded and then tabulated in cross-checked themes to confirm the reliability of the collected data. This study highlights two types of distinct Islamic markets whose needs and wants are unique from each other: the rigidly obedient Muslim and the modern, young, liberal Muslim. Next, this study highlights improper governance, inconsistency in Islamic tourism branding, and the lack of Muslim-based products and services as emerging issues within the modern Islamic tourism industry. This research also offers a set of future research questions on (i) the role of technology in forming the Muslim traveller experience; (ii) the importance of taking an innovative approach to form a memorable Muslim travel experience; and (iii) the dynamic nature of the modern Muslim traveller. This research paper offers fresh perspectives on understanding modern Muslim travellers which can inspire future research and advance theoretical and managerial practices among Muslim and non-Muslim tourism destinations.

Tourism and Hospitality doi: 10.3390/tourhosp3040057

Authors: Chiao-Chen Chang

The successful operation of medical tourism mobile applications primarily depends on the extent to which users are fully motivated to adopt their use. Therefore, the primary purpose of this study was to investigate the factors influencing medical tourism mobile application usage intentions. This study applied the unified theory of acceptance and use of technology (UTAUT2) to build a comprehensive model that explains users’ intentions to use medical tourism mobile apps. Our research findings confirm the validity of the UTAUT2 in explaining users’ intentions to use medical tourism mobile apps in the context of medical tourism mobile services. Additionally, the results focus on the enhancement in the role of the other rather that contextual attributes of the IT/IS environment (i.e., personal involvement and personal innovativeness). This study can confirm the importance of the UTAUT2 constructs in the setting of medical tourism mobile app usage. By conducting surveys, medical tourism mobile app designers can know that personal involvement and personal innovativeness lead to influences on the effectiveness of corporate marketing efforts relating to using mobile medical apps.

Tourism and Hospitality doi: 10.3390/tourhosp3040056

Authors: Andrea Salustri

The Province of Rieti (Italy) hosts well-preserved historical villages rich in natural and cultural resources, as well as attractive food traditions. Consequently, being close to the Metropolitan City of Rome, many urban residents may consider it an ideal place for out-of-town trips integrating a mix of nature, taste, and culture. Based on these premises, the research answers the following questions: what are the most attractive destinations for out-of-town trips in the Province of Rieti? What territorial factors may negatively affect local tourism attractiveness? To answer these questions, a multidimensional quantitative analysis is developed at the municipal scale through the design and implementation of a composite index based on two dimensions (tourism attractiveness and territorial development). The results of the quantitative analysis suggest how the small municipalities located in the Province of Rieti are characterized by a heterogeneous mix of tourism attractiveness and territorial development, and most of them may be ideal destinations for out-of-town trips. However, supra-local development strategies (such as the Reatini Mountains strategy) are needed to narrow the territorial and socioeconomic distances from the poles of services and to elaborate a culturally sustainable local tourism offer that may foster entrepreneurship, increase welfare, and trigger rural development in the localities.

Tourism and Hospitality doi: 10.3390/tourhosp3040055

Authors: Julie Jie Wen Qingqing Lin Kaixin Wangzhou

The current research attempts to understand how gender relationship, livelihood, social structure, and identity evolve within tourism development. Data were collected on the sites from participant observations, in-depth interviews, and focus groups over the course of 12 research field trips from 1995 to 2019. This research provides evidence that family-based, small tourism business appears to survive well in volatile times. When family members establish their own network as equal decision makers, they tend to work together in tourism and help each other, leading to gender equality and interdependence in the relationship. They were also found to have expanded into other income streams and contributed to the career advancement of other members in the family or even the wider community. Gender gaps appear to be reduced, with ethnic woman often conducting better business than their male counterparts. Additionally, ethnic women have the opportunity to explore the potentials of their own capacity. They come into contact with the outside world and gain better social capital, along with expanding choices, and social recognition. They work hard as the hostess with dedication, warm heartedness, and local knowledge, winning respect and trust from the tourists. When ethnic women make an income directly from tourism, no matter how small it is, they have made a great step away from the previous patriarchal dominance. Tourism provides more choices for life with gender equality.

Tourism and Hospitality doi: 10.3390/tourhosp3040054

Authors: Brian Garrod

Academic journals rely crucially upon the willingness of academics to review papers and for them to provide high-quality review reports. The purpose of this Editorial is to assist reviewers for Tourism and Hospitality in providing review reports that will be helpful to the journal editors in making decisions about whether to accept, reject or require revisions to papers that are submitted to the journal. It provides reviewers with a ‘peep behind the curtain’ of what can sometimes seem a rather opaque paper review process, with the aim of clarifying the purpose and format of the review process, and thereby to gain a greater appreciation of what it required of them. Several tips for writing high-quality review reports are also presented.

Tourism and Hospitality doi: 10.3390/tourhosp3040053

Authors: Fizah Rajani Karla A. Boluk

The Sustainable Development Goals (SDGs) framework provides a set of 17 goals aiming to enhance global well-being by reducing poverty, enhancing health outcomes, responding to gender equality, and mobilizing social justice and peace efforts. Tourism has been centered as playing a key role in marshaling the SDGs, mainly due to its economic impact as a leading global sector. With the onset of the pandemic, it is incumbent upon scholars to take the pulse and consider the broader backdrop inhibiting SDG progress, with the intention of considering how tourism may be a vehicle for progressing the goals. As such, our analysis may serve to be useful for national and local governments, policy advisors, tourism establishments, and enterprises, as well as visitors and host communities. Specifically, we need to attend to some of the challenges inhibiting progress, scrutinize the use of language, which may lead to misinterpretation, and attend to the lack of clarity for building policies supporting decision making. Thus, the aim of this commentary is to examine some of the critiques and challenges inhibiting the realization of the goals, including a lack of awareness, and understanding of the SDGs, including what each goal entails, the division of power, the role of governance, stakeholders, and financial support required for policy and decision making, along with addressing the misconceptions surrounding the implementation of sustainable approaches. Understanding some of the critiques and challenges of the SDGs may improve our understanding of the potential role the tourism sector may play in progressing the goals.

Tourism and Hospitality doi: 10.3390/tourhosp3040052

Authors: Sophie Ghvanidze Linda Bitsch Alvaro Elze Jon H. Hanf Soo Kang

This study examined the wine tourists’ perceptions of the country’s image and the motivations and expectations of experiences in Georgia as a wine tourism destination. A survey of tourists in the most important wine region—Kakheti—resulted in 227 usable questionnaires. Using factor analyses, four dimensions were assigned to the country’s hedonic and aesthetic related image. Based on the experience economy of Pine and Gilmore, two motivational and three experiential factors were identified. Implications for the country’s branding strategy and managing the wine tourist’s experience in Georgia are discussed.

Tourism and Hospitality doi: 10.3390/tourhosp3040051

Authors: Georgios Lazaridis Dimitris Panaretos Antonia Matalas

The COVID-19 pandemic has changed everyday reality and negatively impacted the global hospitality and tourism sectors. Even though food is an essential component of the tourist experience and the sustainable development of a region, research on the impact of COVID-19 on tourists’ food-related behaviour remains scant. By implementing a quantitative approach, data obtained from 847 tourists visiting Greece before or during the pandemic were analysed in order to compare these two periods. Findings indicate that during the pandemic, tourists had a more positive attitude towards food than before the pandemic and were more motivated to consume local food. As a result, they spent more money on food and were keener to taste local food and visit Greek restaurants and taverns. Despite the restrictions, the level of food satisfaction remained the same. It seems that this is a case whereby the risk perceptions created by COVID-19 were eliminated. The demand for quality food experiences was mainly interpreted as a search for culture and consideration of health concerns. Specific trends have been revealed in tourists’ food-related behaviours, which bear implications for a smooth transition to new and challenging circumstances. Researchers and food tourism stakeholders must set new goals, develop alternative forms of products and services based on sustainability, and, in general, adopt a new perspective to face future challenges.

Tourism and Hospitality doi: 10.3390/tourhosp3040050

Authors: Pauline A. Hendriksen Lizanne Arnoldy Joris C. Verster

Neuroticism, i.e., the disposition to experiencing feelings of emotional distress, including anxiety, depression, and anger, is often considered a relatively stable and fundamental personality characteristic (trait neuroticism). However, the level of neuroticism can also vary within individuals (state neuroticism), depending on external factors such as life events and work stress. The aim of the current study was to examine to what extent having a holiday can reduce state neuroticism. A survey was conducted among n = 213 young adults who were on holiday in Fiji (mean ± SD age of 24.5 ± 4.3, 46.9% women). In addition to demographics, they completed the neuroticism scale of the Eysenck Personality Questionnaire—revised Short Scale (EPQ-RSS). Compared to at home, a significant reduction (p < 0.001) in neuroticism was reported when they were on holiday (mean ± SD of 4.5 ± 3.0 versus 2.1 ± 2.3, respectively). The effect was seen in both men and women. Women had significantly higher neuroticism ratings than men, both at home (mean ± SD of 5.4 ± 2.9 versus 3.6 ± 2.9, respectively, p < 0.001) and on holiday (mean ± SD of 2.5 ± 2.4 versus 1.6 ± 2.0, respectively, p < 0.001). No significant differences were seen between individuals with a job at home or students. The correlation between neuroticism at home and the difference rating in neuroticism (‘at home’—‘in Fiji’ assessment) was highly significant (r = 0.68, p < 0.001). In conclusion, having a holiday was associated with significantly reduced levels of neuroticism. Those with the highest levels of neuroticism at home benefited the most from having a holiday.

Tourism and Hospitality doi: 10.3390/tourhosp3030049

Authors: Arthur Huang Efrén De la Mora Velasco Adam Haney Sergio Alvarez

There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development. However, actionable guidelines to promote a holistic adaptation and the effective functioning of destination marketing/management organizations (DMOs) in the increasingly data-infused world are still needed. This perspective paper posits a research-based framework that DMOs can use to become more responsive and efficient in their marketing and planning efforts in the current AI-infused world. Four propositions are presented to support DMOs’ transition to the insight-era: (a) DMOs’ organizational adaptations and workforce development and training, (b) active engagement with destinations’ stakeholders and data sharing, (c) leverage user-generated data and emergent technologies for destination marketing, and (d) DMOs’ data-driven decision making.

Tourism and Hospitality doi: 10.3390/tourhosp3030048

Authors: Margrét Wendt Anna Dóra Sæþórsdóttir Edda R. H. Waage

Natural areas are often of particular importance for residents as venues for recreation and domestic tourism. However, prior to the COVID-19 pandemic, overtourism was a major challenge for many nature-based tourism destinations worldwide, and led to a perceived restriction of tourism opportunities for residents. Iceland, one of the countries most associated with the concept of overtourism, witnessed a rapid reduction in international tourist arrivals after the emergence of the COVID-19 pandemic. At the same time, domestic tourism was unrestricted and, in fact, actively encouraged. Iceland in the summer of 2020 thus presents an interesting case for studying the experience of domestic tourists at previously overcrowded nature destinations. The study took place in Landmannalaugar, a nature destination known for crowding prior to the pandemic, and is based on 33 semi-structured interviews. Its results reveal that Icelandic residents perceived the break from overtourism as a benefit of the pandemic, and considered it a unique opportunity to reclaim nature destinations from which they had been displaced due to overcrowding by international tourists. Furthermore, they welcomed the chance to engage with fellow domestic tourists. The findings stress the importance of addressing the needs and wants of residents and supporting the development of domestic tourism.

Tourism and Hospitality doi: 10.3390/tourhosp3030047

Authors: Itri Atay Òscar Saladié

Climate change, unsustainable water use by the tourism sector, and short-term-based decisions by policymakers create additional stress on limited water resources in arid and semi-arid tourism destinations. Non-conventional water resources are playing an important role in making additional water available for these destinations, and the use of desalination plants has gradually increased. However, they can create additional externalities on the environment that can compromise the sustainability of the tourist destination. The decisions of key stakeholders and cooperation among them hold vital importance for the sustainability of tourism and the availability of water resources. Mykonos Island (Greece) is a globally recognized tourist destination in the Eastern Mediterranean Sea. The island has suffered significant water-scarcity problems in recent years, in particular during the peak tourist season, and desalination plants are being built to reduce stress on the water supply. The first objective of this work was to analyze the perceptions of hospitality stakeholders regarding water shortages and climate change in Mykonos. A second objective was to assess whether the same hospitality stakeholders feel that desalination plants are the solution to water scarcity in island-tourism destinations such as Mykonos. The results show that (i) hospitality stakeholders have significant awareness regarding water-scarcity problems and the impacts of climate change on tourism activity, (ii) they do not view desalination plants as the only solution to water scarcity, and (iii) they perceive a significant lack of coordination among actors who participate in the decision-making process. These results provide clues regarding the importance of awareness, coordination, and cooperation of each actor involved in the decision-making process and can be of interest to policymakers and public authorities in tourism destinations facing water-scarcity problems.

Tourism and Hospitality doi: 10.3390/tourhosp3030046

Authors: Fanli Zhou Tianshu Zheng Thomas Schrier John Farrish

Using the ARIMA time-series analysis technique, this study measured the impact China’s anti-corruption campaign had on Macau’s casino gaming industry and forecasted future gaming revenue. This study also analyzed current trends and proposed future strategies for the Macau tourism and gaming industry. The results suggest China’s anti-corruption campaign did not significantly affect Macau’s non-VIP gaming revenue. Instead, the campaign has triggered positive changes for Macau’s tourism and gaming industry by transforming it from an unbalanced development model relying solely on VIP business to a diversified healthy development, which would potentially bring positive impact to Macau’s overall economy in the future. The findings of this study echo the revisions of gaming laws proposed by the Macau Special Administrative Region Government in September 2021 and provide new insights into the impact of the anti-corruption policy with focus on the outlook of Macau’s tourism and gaming industry.

Tourism and Hospitality doi: 10.3390/tourhosp3030045

Authors: Almudena Otegui-Carles Noelia Araújo-Vila Jose A. Fraiz-Brea

Solo travel continues to be an under-researched area in the field of tourism, hospitality, and events. After the COVID-19 pandemic, it has become necessary to review the knowledge acquired so far. In addition, the 2030 Agenda calls for more studies to understand the relationship between gender and tourism. Because of these facts, and with the aim of analyzing the progress and gaps in academic publications on solo travel in recent years, a bibliometric and content analysis review of the existing scientific literature on solo travel published in Scopus, ProQuest, and the Web of Science in the last 5 years was carried out, focusing the analysis on the gender perspective applied to these investigations. The results showed that research focused on solo travel should increase; this research should segment solo travelers, and comparisons should be realized between those segments and with other tourists who travel accompanied. To do so, a consensual definition of solo travelers is necessary. In addition, research should be extended to other regions and expand the field of analysis beyond motivations, experiences, or constraints. Research focused on solo female travelers should continue because while women cannot travel under the same conditions as men effective gender equality cannot be achieved.

Tourism and Hospitality doi: 10.3390/tourhosp3030044

Authors: Rita Song-Agócs Gábor Michalkó

In recent decades, there has been a dynamic growth of Chinese outbound tourism to the Central and Eastern European region, and Hungary has been one of the most visited countries. This increase in demand is linked, in part, to the important Chinese diaspora in Hungary whose members play the role of hosts in VFR travel. This paper aims to explore the social relations—guanxi—within the Chinese diaspora living in Budapest and its influence on VFR travels back and forth China. Results of the survey with 202 Chinese immigrants reveal the strong nexus between migration and VFR travel. The Chinese hosts who have been living in the country for two decades behave differently in their guanxi compared to those who have settled in Budapest recently. The article provides several practical contributions to local destination management organizations and tourism service providers to successfully reach Chinese hosts, such as providing commissions, coupons, and getting discounts.

Tourism and Hospitality doi: 10.3390/tourhosp3030043

Authors: Weronika Lis Mirek Dymitrow Elżbieta Grzelak-Kostulska

The purpose of this research was to explore the realization of the pro-environmental initiative in the Faroe Islands in which tourists were involved as volunteers. The research was aimed at understanding how this influences tourists’ perceptions of a destination. We were interested in filling the research gap regarding the importance of tourists’ direct involvement in pro-environmental initiatives in terms of how this experience stimulates their perceptions of a destination image. The quantitative research method was adopted, whereby surveys were conducted among volunteering tourists and regular tourists visiting the Faroe Islands archipelago. The latter group was divided into two subsamples of arriving and departing tourists to understand how their perception changed after the visit. This study challenges the assumptions of the destination image theory, according to which only “accidental” information can affect the organic image of a destination within the mind of a tourist. The study reveals that tourists who tangibly experience a green marketing initiative have a positive opinion about the destination in terms of environmental protection. The organic image itself can be changed through purposeful action on the part of destination managers. We show the importance of the direct involvement of tourists in a volunteering project that is considered valuable in promoting the destination’s environmental image.

Tourism and Hospitality doi: 10.3390/tourhosp3030042

Authors: Anna Isabelle Gomes Pereira Santos André Riani Costa Perinotto Jakson Renner Rodrigues Soares Tiago Savi Mondo Priscila Cembranel

There is a growing interest in research related to Airbnb, and one theme that has stood out is the analysis of the consumer experience. This study aimed to analyse the feelings expressed in the online evaluation of users on the Airbnb platform in Fortaleza, capital of Ceará, Brazil. The methodology was developed through quali-quantitative research, a documentary research procedure, and data collection regarding the accommodation offers available on the platform. A total of 2353 reviews in 2019 and 2020 related to 506 accommodation offers were analysed through manual coding with the aid of NVivo software. The results evidenced the positivity of the evaluations, and that positive comments presented fewer characters while negative evaluations presented more details. It was identified that there were differences in the percentages of positive and negative evaluations when differentiated by other factors such as gender of the user (women evaluated more positively and intensely), type of host (superhost evaluations were more positive), type of offer (for entire places, the positive polarity was lower than the private room and shared room types), and location (the positive polarity was higher in residential neighbourhoods than in tourist neighbourhoods). Methodologically, this study contributes by illustrating how a set of evaluations can be analysed and interpreted in studies on the accommodation service.

Tourism and Hospitality doi: 10.3390/tourhosp3030041

Authors: Siao Fui Wong Balvinder Kaur Kler Bamini KPD Balakrishnan

Tourists’ sense of place or destination attachment could play an important role in destination branding. Yet, sense of place literature focuses on residents as the concept originates from a long-term residence in one place. This study explores the role of destination attachment based on tourist experience for branding based on a case study in Malaysian Borneo. A qualitative content analysis using QCAmap of 34 blogs extracted 116 blogposts with narratives containing emotional sentiments from international tourists. Findings uncovered six important attributes: namely nature, adventure, environment, culture, conservation, and education associated with destination attachment. Findings show that these attributes are interconnected as the main attribute, nature, produces other attributes. A tourists’ sense of place model for destination attachment is proposed to understand how tourists develop attachment to a place.

Tourism and Hospitality doi: 10.3390/tourhosp3030040

Authors: Elisa Zentveld Günay Erol Ebru Düşmezkalender

Visiting Friends and Relatives (VFR) travel is a significant component of travel across the globe. Whilst COVID-19 impacted all travel in all countries, its impact on VFR in certain cultures was particularly pronounced. Aside from reconnecting socially with friends and relatives, in some cultures, certain ceremonies and rituals were compromised, meaning a complex choice for residents between focusing on global health information (e.g., avoiding contact, especially with elderly who are at risk) and disobeying significant cultural rituals that signify respect and importance. Whilst most VFR travel research has focused on western countries, this research examined the impact of COVID-19 travel restrictions and health warnings on VFR travel in the country of Turkey. The significance of COVID-19 to VFR travel in Turkey is explained, and implications for the future are put forward.

Tourism and Hospitality doi: 10.3390/tourhosp3030039

Authors: Catherine Kelly

The COVID-19 global pandemic has had a profound impact on the taken-for-granted familial connections bound up in VFR travel. This paper examines the emotional impacts on diasporic migrants who could not travel to their homeland for extended periods of time. It considers pre-pandemic VFR patterns and assesses new meanings attributed to post-pandemic renewed travel. The lived experiences, patterns and emotions of seventy mainly UK-based participants were examined in this study. The research approach used both Maslow’s hierarchy of needs analysis and Urry’s tourist-gaze as conceptual frames for assessing these emotional experiences. The research showed that for many diasporas, the need to travel home is central to a sense of personal and place-identity as well as emotional security. The impacts of the pandemic in terms of wellbeing and emotional health were keenly felt by study respondents. Furthermore, contrary to much prior VFR research, this pandemic related study showed that in this instance, it is the “people” of VFR rather than just the “place” (of home) that are most valued. The removal of the right to VFR travel reinforced the centrality of family connections, especially in times of crisis. A mindful, VFR gaze emerges, rooted deeply in Maslow’s basic human needs pillars of safety, love and belonging. This was shown to be a highly tuned post-COVID-19 gaze, where familiar touchstones of home helped to restore depleted emotions through performances and practices of connectivity. The unique global pandemic experience of a world full of migrant mobile diaspora brought to an abrupt halt, emphasizes the need for tourism research to focus on the emotions embedded in the inherent human-place connections of VFR travel. The longitudinal-temporal legacy of COVID-19 on this form of tourism requires future research attention for both the tourism industry and tourists themselves.

Tourism and Hospitality doi: 10.3390/tourhosp3030038

Authors: Larry Dwyer

This paper accords productivity growth and enhanced resident well-being more prominent roles in the study of tourism destination performance than they are offered in current research. Not only is productivity analysis essential to addressing the challenges associated with enhancing residents’ material well-being, but it displays substantial promise as a guide for an important research agenda in tourism embracing wider quality-of-life and sustainability issues. A framework is proposed to provide the basis for a research and policy agenda linking productivity, well-being outcomes, and destination sustainable development.

Tourism and Hospitality doi: 10.3390/tourhosp3030037

Authors: Pilar Jiménez-Medina José Miguel Navarro-Azorín Clara Cubillas-Para Andrés Artal-Tur

In times of COVID-19, trust in safety and security measures in the hospitality industry has become a key variable for destination management and recovery; but what are the main measures that should be applied to ensure visitors’ confidence? This paper seeks to understand and identify the main tools proving efficient in ensuring the return of visitors. With this aim, the perception of tourists visiting the Region of Murcia (Spain) during 2021 is analyzed. Main results state that the adoption of anti-COVID measures by establishments positively influences user’s satisfaction and their intention to repeat. Moreover, disinfection and hygienic measures along with capacity restrictions are identified as the preferred measures. Visitors were also asked about how new technology measures recently developed by the industry could influence their intention to return. Results show that those aimed at monitoring air quality and cleaning and disinfection of spaces are crucial. These findings contribute relevant recommendations for the hospitality industry and destination managers in a post-COVID horizon.

Tourism and Hospitality doi: 10.3390/tourhosp3030036

Authors: Elisa Zentveld Mohammad Yousuf

Visiting friends and relatives (VFR) travel hosts play a key role in influencing the trip characteristics of their VFR travel parties and the decisions and activities within those travel parties. However, how those trips are shaped in terms of travel decisions and activities is not well understood. This is the first quantitative study examining the hosting of VFRs by examining how migration, relationship type (VF versus VR), and destination type impact the characteristics and activities of VFR travel parties. The objective was to examine the extent of influence of different characteristics of VFR hosts on individual VFR travel decisions and activities. Estimation models were developed and tested through regression analysis to examine the impact that the characteristics of hosts have on decisions and activities within VFR travel. Such findings have provided a systematic framework for examining the multifaceted role of VFR hosts. The generalisability of the estimation models developed and tested in this study can be replicated and adapted in future studies.

Tourism and Hospitality doi: 10.3390/tourhosp3030035

Authors: Han Xu Jon C. Lovett Rob Law

The sharing of travel experiences through social media platforms reflects contemporary consumer culture, but it is still a phenomenon being researched in tourism literature. In this paper, we theorize that sharing travel experience through social media may operate as a distinct social communication process, and investigate how it contributes to the co-creation of destination value. A qualitative analysis of 97 travel blogs reveals three distinct themes that have the potential for co-creating destination value: motivation, memorable travel experiences, and advice. The results indicate that tourists and destination marketers interpret destination value differently in motivation. The sharing of memorable travel experiences and advice with readers and fellow tourists improves potential tourists’ cognition and emotional connection to the destination, thereby increasing the level of tourist destination engagement. The extension of the consumer socialization framework provides a deeper understanding of the destination value co-creation process, and provides useful insights for destination promotion and management.

Tourism and Hospitality doi: 10.3390/tourhosp3030034

Authors: Roberto Martín-Cejas

The existence of aviation subsidies can exacerbate congestion in airports that operate near their maximum threshold. One of the main operational issues in airports, that is, aircraft taxiing operations, could become more difficult and, therefore, produce negative effects on airport capacity management. Air carrier economies, touristic mobility (leisure travel), and the environment could also be negatively affected. Greenhouse gas emissions, passenger travel time, and air carriers’ fuel costs, for example, might rise due to aircrafts’ increased taxiing time. This paper seeks to analyse the impact of regional aviation subsidies for regional hub airports in the Canary Island air traffic network; specifically, the effect it has on airports’ capacity in terms of LTO (landing and taking off) cycle delays and its repercussions for passenger travel time, air carrier economics, and the environment. Therefore, to quantify the extent that the increased traffic from subsidies cause airport ground operations to delay flights, the disturbance between aircraft categories in landing and taking off operations must be considered. The disturbance between aircrafts will be evaluated by employing a simple model of landing intervals considering two aircraft categories (i.e., ATRs-72, ATRs-42, and B737/A320 aircraft families). The above-mentioned methodology provides an approximation of the average processing rate for take-off using the ultimate capacity concept for a variety of aircrafts landing on a single runway of the airport. As a result, it must be noted that there is a potential economic and environmental impact associated with the implementation of the subsidy increase for residents’ interisland travel and from the Canary Islands to the mainland. There is also a negative effect on runways for both airports due to the capacity constraints. These impacts, however, have to be balanced with the social and economic benefits that each regional inhabitant derives from the subsidy in terms of improvement of their mobility for any purpose.

Tourism and Hospitality doi: 10.3390/tourhosp3030033

Authors: Christine Bergman Rochelle Good Andrew Moreo

The health of Hawaiian coral reefs is threatened by sunscreen ingredients (e.g., oxybenzone). This study sought to determine factors leading to the pro-environmental behavior of using reef-safe sunscreen (RSS) and identify practices hoteliers could implement to influence patrons to engage in this behavior. The study applied a framework to model pro-environmental behavior in the hospitality industry. It proposed that attitudes, personal capabilities, and habits are causal variables that influence pro-environmental intention, the predictor of pro-environmental behavior. Contextual factors were proposed as moderating variables for the relationship between pro-environmental intention and pro-environmental behavior. Past Hawaiian hotel patrons (n = 400) were the subjects for this survey. Intention to use RSS and the factors that influenced intention were investigated. Responses were analyzed using multiple linear regression and ANOVA. Results suggested that hotel patrons’ intention to use RSS was primarily influenced by three determinants: attitudes, personal capabilities, and contextual factors. Targeting the development of personal capabilities and employing contextual factors that facilitate the behavior were shown as effective methods to influence RSS use. Findings supported educational campaigns and complimentary RSS programs as practices that Hawaii hotel operators could use to influence patrons’ intention to use RSS.

Tourism and Hospitality doi: 10.3390/tourhosp3020032

Authors: Tek B. Dangi Tracy Michaud Robyn Dumont Tara Wheeler

The COVID-19 pandemic has adversely affected all sectors including educational institutions transitioning from face-to-face to hybrid and virtual classes. Partial or full closure of tourism businesses has impacted college students’ jobs within the college and/or outside in the business sector. For a tourism dependent economy such as Maine’s, the impacts of COVID-19 have been severe, including lost job opportunities for students. Several studies have researched the impacts of COVID-19 on the physical, psychological, social, and mental health status of college students; however, few have addressed the impacts on college students’ jobs. Thus, the purpose of this study is to understand how students at the University of Southern Maine (USM) have been impacted in their jobs by COVID-19 and to consider what stakeholders can do to support and rebuild the workforce. A quantitative survey was distributed to all USM undergraduate students (completed by 160) between 26 April through 6 May 2021. The study found that pre-COVID, 44% of student employment was in non-tourism, 25% in tourism, and 16% in USM work study, while 15% were unemployed. At the time of the survey, those proportions had shifted to 42% in non-tourism, 22% in tourism, 14% in USM work study, and 22% not employed with a significant increase in the non-employed student category. The study found that, initially, COVID-19 had impacted student employment in terms of changed responsibilities, reduced hours, job layoffs/losses, increased hours, and voluntary job loss. Students’ current jobs (during the survey) were impacted in the form of changed responsibilities/jobs/locations and industries, including decreased hours. During the pandemic, students valued industry support such as enhanced cleaning/safety, flexible hours/time off, work from home, as well as academic support in terms of flexibility, emotional support, industry updates, and networking opportunities. The study recommends that stakeholders develop collaborative comprehensive emergency management plans (CEMPs) to mitigate disruptions such as COVID-19 and be prepared for future disasters of this nature.