Marketing
The Marketing Staff Unit is part of the RWTH Aachen Central University Administration.
Our Responsibilities
The Marketing Staff Unit supervises the University's marketing activities and is responsible for branding and promoting its corporate identity.
Corporate Identity
With the introduction and implementation of the Corporate Design the staff unit accompanies the University on the way to a sustainable corporate identity. The goal is to combine the strengths of the institutes and institutions with those of the University. Whether it be an institute's logo, letterhead, info flyer, or building signage – our staff are the contact for all questions about RWTH's image and will transfer all University institution logos into the CD.
Strategic Communication
The staff unit also supports targeted and unified University communication with the implementation of the RWTH communication strategy and the strategic development for addressing other target groups. Instititutions in the University administration have the possibility to receive support with creating communication materials such as brochures or texts. The staff unit offers its support in the form of textual preliminary work, strategic advising, and comprehensive campaign development. The staff unit is also happy to provide institutes and institutions with advice on strategic communications questions.
Merchandise and RWTH Shop
Students, employees, and visitors can find a broad selection of merchandise in the RWTH Shop – directly in the foyer of the Main Building. The staff unit is responsible for the entire process behind RWTH merchandise: from idea generation and product research to purchasing and design development to storage, presentation, and sales. Our staff are also on site at University events such as the Graduation Celebration. Alumni and interested individuals, who do not live in Aachen, can also find our products in the RWTH online shop.