Apple iPad global unit sales by quarter 2012-2024

Apple’s shipments of iPads fluctuated over the years, peaking in the fourth quarter of 2013 at 26 million devices. During the second quarter of 2024, Apple shipped over 12 million tablets worldwide, up from the previous quarter. 

Apple’s products

Although the iPhone has been the main contributor to Apple’s revenue, the iPad accounted for over eight percent of the revenue in the third quarter of Apple's 2024 fiscal year. The share of the revenue from iPhones was over 45 percent, followed by services with over 28 percent, and wearables, home and accessories, with around nine percent. 

Smartphone era

Apple is the second world leader in the smartphone market. Samsung replaced Apple as the world's leading smartphone vendor with almost 19 percent of the market share in the market for smartphones in the second quarter of 2024.