Bread stories: understanding the drivers of bread consumption for digital food customisation
Authors: 
Nadia Pantidi, Paris Selinas, Martin Flintham, Sharon Baurley, and 
Tom RoddenAuthors Info & Claims
Nadia Pantidi, Paris Selinas, Martin Flintham, Sharon Baurley, and Tom RoddenAuthors Info & ClaimsNovember 2017
Pages 152 - 161
Abstract
Consumer demand1 for food that satisfies specific needs rather than generic mass produced food is growing. In response, the food industry is actively investigating techniques for efficient and comprehensive food customisation. Digital approaches to food customisation are starting to emerge, however, the majority is currently limited to the ingredient level thus excluding consumption drivers such as people's practices and values around food. Using the approach of cultural probes, we identified four distinct narratives around bread consumption: the healthy bread, the fresh bread, the ethical bread, and the exceptional bread. These themes encapsulate drivers of bread consumption, which we argue can inform the design of digital food innovation platforms.
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Index Terms
- Bread stories: understanding the drivers of bread consumption for digital food customisation
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Information & Contributors
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Published In
November 2017
678 pages
ISBN:9781450353793
DOI:10.1145/3152771
- Conference Chair:
- Margot Brereton,
- Editors:
- Alessandro Soro,
- Dhaval Vyas,
- Bernd Ploderer,
- Ann Morrison,
- Jenny Waycott,
- Margot Brereton
Copyright © 2017 ACM.
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Published: 28 November 2017
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OzCHI '17
OzCHI '17: 29th Australian Conference on Human-Computer Interaction
November 28 - December 1, 2017
Queensland, Brisbane, Australia
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OzCHI '17 Paper Acceptance Rate 74 of 157 submissions, 47%;
Overall Acceptance Rate 362 of 729 submissions, 50%
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