This research aims to explore tourists' willingness to pay (WTP) for food-and-wine
experiences according to the generational cohorts' theory. A positivist paradigm was …

Purpose As a smart service, location-based advertising (LBA) integrates advanced
technologies to deliver personalized messages based on a user's real-time geographic …

Purpose This research explores differences in consumer behavior across generational
cohorts, particularly focusing on customer loyalty. With Millennials becoming the largest …

This study examined the consumption demands of short-, medium-, and long-haul tourists in
Taiwan, considering the effects of tourism attractiveness, generational cohorts, and …

Anime Industry Report.(2021). https://aja. gr. jp/english/japan-anime-data Anschütz, S., &
Mazzucato, V.(2022). Travel and personal growth: The value of visits to the country of origin …

Purpose/Research Significance: This chapter aims to discuss and analyse the role of Media
in the promotion of various events and festivals using different tools of communication such …

The return to normal conditions after the pandemic requires social readjustment through
recreational activities in a controllable environment. Adventure tourism is one of the feasible …

Given the great potential of Generation Y for the tourism industry, their perceptions, and
opinions of family-run hotels, which dominate tourism, were explored through 20 semi …

Optimal quality of life (QoL) requires support from various forms of capital, including social
capital. Although social capital is considered a relevant non-physical asset, its influence on …

Generation Z has increasingly become one of the fastest-growing travel segments and a
crucial market to target. The growth and behaviour of this economically significant market …