Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …

The notion of electronic word-of-mouth (eWOM) communication has received considerable
attention in both business and academic communities. Numerous studies have been …

Social media websites have created valuable opportunities for electronic word of mouth
(eWOM) conversations. People are now able to discuss products and services of brands …

Communication platforms are undergoing a transition from physical to digital spaces. The
Internet has radically changed the business scenario wherein people have become the …

The increasing amount of electronic word of mouth (eWOM) has significantly affected the
way consumers make purchase decisions. Empirical studies have established an effect of …

Consumer-generated content has provided an important new information medium for
tourists, throughout the purchasing lifecycle, transforming the way that visitors evaluate …

An important part of our information-gathering behavior has always been to find out what
other people think. With the growing availability and popularity of opinion-rich resources …

Word-of-mouth (WOM) marketing—firms' intentional influencing of consumer-to-consumer
communications—is an increasingly important technique. Reviewing and synthesizing …

This article examines how product and consumer characteristics moderate the influence of
online consumer reviews on product sales using data from the video game industry. The …

Despite the popular use of social media by consumers and marketers, empirical research
investigating their economic values still lags. In this study, we integrate qualitative user …