Indicators are a fundamental tool for destinations in their progress towards a more
sustainable tourism development. However, the lack of real progress and the accelerated …

Purpose The purpose of this paper is to explore the tourists' perception of smart tourism with
the application of virtual reality and design a framework of smart tourism with elements of VR …

Artificial Intelligence (AI) has emerged as a groundbreaking technology offering unparallel
opportunities to enhance business efficiency and competitiveness. Recently, AI has gained …

In the digital era, branding and co-creation of tourism experiences are catching new heights.
The brand value continuum is considered an essential source of value co-creation. Most …

The implementation of smart technologies in the tourism industry has become a new trend.
This is aimed at enriching tourists' experiences and improving their satisfaction. The purpose …

Essential developments in health tourism indicate that technology is critical to the current
health system. The digital age makes life easier by providing fast accessibility, easy …

Rethinking Tourism and Development provides a critical analysis of the tourism industry's
impact on development and the environment. While tourism contributes significantly to the …

The conceptualization of smart emerged by technological advancements penetrated the
tourism industry with the pace of globalization transformed the destinations providing …

The wine-growing regions of Serbia are mostly related to rural areas, where, especially in
developed countries, wine tourism has been highlighted as a product of rural tourism. Most …

Sustainability has become one of the most pressing worldwide concerns for the tourism
sector. Destination managers face the challenge of developing strategies and assessing …