Hong Kong: time before a trip to purchase travel tickets on OTAs 2023

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According to a survey conducted by Rakuten Insight on online travel agencies (OTA) in June 2023, 56 percent of respondents from Hong Kong purchased flight, bus, train, or ship tickets or rented vehicles on online travel agencies several months before their trip. This sentiment was also shared by respondents from Hong Kong when it came to booking travel accomodation. Compared to respondents from mainland China, people fom Hong Kong made their travel purchases much longer in advance.

Most common duration before a trip to purchase travel tickets on online travel agencies (OTAs) in Hong Kong as of June 2023

Characteristic	Share of respondents
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Release date

August 2023

More information

Region

Hong Kong

Survey time period

June 12 to 30, 2023

Number of respondents

2,431 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency to book tickets

Method of interview

Online survey

Supplementary notes

Survey question:
"If you had used an online travel agency to book or purchase your travel tickets (flights, bus, train, ship, or vehicle rental), when did you do so? (choose all answers that apply)"

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