Online sales value of baijiu China Q2 2021-Q1 2022

Published by
Xin Ou,
Jun 19, 2024
In the first quarter of 2022, the online sales value of baijiu on China's leading e-commerce platforms amounted to 8.12 billion yuan, dropping slightly from 9.12 billion yuan in the previous quarter. Nearly 40 percent of online baijiu sales in that quarter came from high-end baijiu, which retails for over 2,000 yuan per kilogram.

Sales value of baijiu on e-commerce platforms in China from 2nd quarter 2021 to 1st quarter 2022 (in billion yuan)

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Release date

May 2022

Region

China

Survey time period

Q2 2021 to Q1 2022

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of June 2022).

Including sales made on Tmall, Taobao, JD.com, Suning.com, and jiuxian.com.

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