Most downloaded shopping apps worldwide 2023

Chinese online retailer Temu was the most downloaded shopping app worldwide in 2023. The application counted almost 338 million downloads from the Apple App and Google Play store. Temu's main rival, Shein, was the second-most downloaded shopping app that year, with roughly 262 million downloads.

From China to the world

Since its launch in September of 2022, Temu has achieved remarkable success, with its monthly gross merchandise volume (GMV) surging by over 600 million U.S. dollars in less than a year. Similarly, its competitor, Shein, continues to experience exponential annual revenue growth. With Temu ascending to global stardom and Shein consolidating its dominance, Chinese e-commerce giants are actively looking to conquer the world of online sales.

Mobile taking the upper hand

In 2023, mobile commerce accounted for more than half of all global online retail sales. Despite its significant traction, the zenith of mobile commerce remains on the horizon, with forecasts indicating a sustained growth in contribution to total e-commerce sales in the coming years. Across various nations, over 30 percent of internet users already participate in weekly mobile commerce transactions, surpassing the global average.