Retail emails likely to be opened by online shoppers in the U.S. 2022
Email marketing is one of the most effective tools used in online marketing, different email formats have varying success rates according to consumers reported in a survey conducted in the United States in 2022. Since shoppers value saving money, retailers' emails most likely to be inspected by e-shoppers are messages about promotions and discounts, over 60 percent of these emails are read.
