Awareness of luxury brands worldwide 2022
In a recent index benchmarking global luxury brands on a number of different metrics such as awareness, omnichannel capabilities, and ESG efforts, the Kering Group brand Gucci, and Chanel were ranked as the most recognized luxury brands, both scoring 97 out of 100. LVMH brands Louis Vuittion and Dior were other well-recognized luxury brands, scoring 96 and 94, respectively.