Most popular categories for online purchases in Norway 2023

The variety of products that can be purchased online is continuously growing. Among Norwegian consumers the two most popular categories for online purchases are Clothing and Shoes. 56 percent and 38 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 1,032 respondents in Norway, in 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.