During a December 2024 survey carried out among brand marketers from Europe, the Middle East, and Africa (EMEA), 11 percent of respondents staed they were planning to increase their search advertising budgets in 2024. The largest share of respondents - 47 percent - said they would boosting their podcast budgets.
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format
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among brand marketers at or above the manager level, working with annual budget of at least one million U.S. dollars in the automotive, financial services, FMCG, health care, pharmaceuticals, retail, technology, travel, and tourism industries
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Nielsen. (April 30, 2024). Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format [Graph]. In Statista. Retrieved August 30, 2024, from https://www.statista.com/statistics/1347654/digital-ad-formats-emea/?session=ee3520cae6249c95cd08181e9d0bee85
Nielsen. "Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format." Chart. April 30, 2024. Statista. Accessed August 30, 2024. https://www.statista.com/statistics/1347654/digital-ad-formats-emea/?session=ee3520cae6249c95cd08181e9d0bee85
Nielsen. (2024). Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format. Statista. Statista Inc.. Accessed: August 30, 2024. https://www.statista.com/statistics/1347654/digital-ad-formats-emea/?session=ee3520cae6249c95cd08181e9d0bee85
Nielsen. "Expected Change in Digital Advertising and Marketing Budgets According to Brand Marketers in Europe, The Middle East, and Africa (Emea) in 2024, by Format." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1347654/digital-ad-formats-emea/?session=ee3520cae6249c95cd08181e9d0bee85
Nielsen, Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format Statista, https://www.statista.com/statistics/1347654/digital-ad-formats-emea/?session=ee3520cae6249c95cd08181e9d0bee85 (last visited August 30, 2024)
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format [Graph], Nielsen, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1347654/digital-ad-formats-emea/?session=ee3520cae6249c95cd08181e9d0bee85
