Preferred type of water purifier South Korea 2023
As of July 2023, around 68 percent of consumers in South Korea preferred a middle type water purifier. This was a significant increase compared to results from January. As the weather gets warmer, an increased demand for ice cubes might be the reason behind such changes in preferences, as under-the-sink water purifiers are unable to produce ice cubes, while middle and stand types can. Additionally, under-the-sink types require separate installation, while middle types do not require such processes and can be easily purchased and used.