As of the fiscal year 2023, industries advertising on gaming platforms saw the highest click-through rate (CTR) with the beauty and personal care sector in the lead with 2.2 percent. Indian short-form video apps provided the next most lucrative advertising platform that year, with the beauty sector once again having the highest CTR.
Click-through rate (CTR) across digital ad platform types in India in fiscal year 2023, by sector
Characteristic
Gaming
OTT content
Indian SFVs
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Statista. (November 8, 2023). Click-through rate (CTR) across digital ad platform types in India in fiscal year 2023, by sector [Graph]. In Statista. Retrieved September 02, 2024, from https://www.statista.com/statistics/1430280/india-ctr-across-ad-platforms-by-sector/?session=0899672206ed5f853b8a23e259193826
Statista. "Click-through rate (CTR) across digital ad platform types in India in fiscal year 2023, by sector." Chart. November 8, 2023. Statista. Accessed September 02, 2024. https://www.statista.com/statistics/1430280/india-ctr-across-ad-platforms-by-sector/?session=0899672206ed5f853b8a23e259193826
Statista. (2023). Click-through rate (CTR) across digital ad platform types in India in fiscal year 2023, by sector. Statista. Statista Inc.. Accessed: September 02, 2024. https://www.statista.com/statistics/1430280/india-ctr-across-ad-platforms-by-sector/?session=0899672206ed5f853b8a23e259193826
Statista. "Click-through Rate (Ctr) across Digital Ad Platform Types in India in Fiscal Year 2023, by Sector." Statista, Statista Inc., 8 Nov 2023, https://www.statista.com/statistics/1430280/india-ctr-across-ad-platforms-by-sector/?session=0899672206ed5f853b8a23e259193826
Statista, Click-through rate (CTR) across digital ad platform types in India in fiscal year 2023, by sector Statista, https://www.statista.com/statistics/1430280/india-ctr-across-ad-platforms-by-sector/?session=0899672206ed5f853b8a23e259193826 (last visited September 02, 2024)
Click-through rate (CTR) across digital ad platform types in India in fiscal year 2023, by sector [Graph], Statista, November 8, 2023. [Online]. Available: https://www.statista.com/statistics/1430280/india-ctr-across-ad-platforms-by-sector/?session=0899672206ed5f853b8a23e259193826