Popularity of celebrity cosmetics brands in the U.S. 2023, by age group

Published by
Dominique Petruzzi,
Feb 21, 2024
In 2023, nearly 50 percent of U.S. participants in a survey aged between 18 and 24 years stated that they used celebrity beauty products. Around 22 percent of them said that they would define themselves as "intending to use" celebrity beauty cosmetics brands.

Popularity of celebrity cosmetics brands in the United States in 2023, by age group

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Release date

October 2023

Region

United States

Survey time period

October 12 to 17, 2023

Number of respondents

2,064 respondents

Age group

18 years and older

Special properties

U.S. consumers who are aware of celebrity beauty brands

Supplementary notes

The source specifies that the data was weighed by U.S. Census 18+.
The sources asked respondents which option described best their experience with celebrity beauty brands.

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Topics

Cosmetics consumer behavior in the U.S.Cosmetics industry in the U.S.SephoraHalal beauty worldwideCosmetics in Canada
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