It was estimated that the average cost-per-mille (CPM) rates of Netflix and Disney+ in the United States amounted to a respective 47.05 and 46.64 U.S. dollars in the fourth quarter of 2023. This marked a decrease of both streaming platforms' CPM from when they launched their ad-supported tiers one year earlier.
Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023
(in U.S. dollars)
Characteristic
Netflix
Disney+
Peacock
Hulu
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Social Marketing Consultants (@smcla). (October 12, 2023). Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved July 18, 2024, from https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/?session=fe868ae9fe11892d292e998253d68b29
Social Marketing Consultants (@smcla). "Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars)." Chart. October 12, 2023. Statista. Accessed July 18, 2024. https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/?session=fe868ae9fe11892d292e998253d68b29
Social Marketing Consultants (@smcla). (2023). Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 18, 2024. https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/?session=fe868ae9fe11892d292e998253d68b29
Social Marketing Consultants (@smcla). "Advertising Cost-per-mille (Cpm) among Major Streaming Services in The United States from 4th Quarter 2022 to 4th Quarter 2023 (in U.S. Dollars)." Statista, Statista Inc., 12 Oct 2023, https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/?session=fe868ae9fe11892d292e998253d68b29
Social Marketing Consultants (@smcla), Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/?session=fe868ae9fe11892d292e998253d68b29 (last visited July 18, 2024)
Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars) [Graph], Social Marketing Consultants (@smcla), October 12, 2023. [Online]. Available: https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/?session=fe868ae9fe11892d292e998253d68b29