Nestlé Group's sales distribution worldwide 2023, by region

In 2023, the Nestlé Group generated more than one third of its global sales in North America. Nestlé is a Switzerland-based, multinational consumer goods company, responsible for various brands, including Nespresso, Nesquik, and La Laitière, just to name a few. 

Nestlé’s ad expenditures

In 2022, Nestlé S.A. spent over 2.6 billion U.S. dollars on global advertising efforts, which is a considerable decrease compared to 2016. Of 2021’s total expenditures, Nestlé spent approximately 24 percent on ads in the United States alone.

Leading confectionery companies

The world’s leading confectionery company of 2022 was Mars Inc., which generated net sales of up to 20 billion U.S. dollars that year. Mars Incorporated is responsible for sweets and chocolate, such as Snickers, Bounty, Celebrations, and Hubba Bubba. Nestlé ranked fivth in the same year, generating just under 8.2 billion U.S. dollars’ worth of net sales.