Leading social networks in the UK 2023, by market share

In June 2023, Meta's Facebook held approximately 62 percent of the social network market in the United Kingdom, while Twitter accounted for approximately 15 percent. Overall, Reddit held 2.43 percent of the social network market in the UK. Throughout recent years, Facebook has held a steady dominance over the social network market. The age group with the highest share of Facebook users in the United Kingdom is the 25 to 34 year olds, with approximately 12.8 percent female and 12.4 percent male Facebook users. The total number of Facebook users was forecast to rise from 43.04 million users in 2020 to nearly 44.21 million users by 2025.

Further information on social media usage in the UK and Facebook can be found in the Dossier: Facebook in the United Kingdom.