Streaming companies in the Western European OTT market generate most of their revenues with SVOD services, with an expected revenue of nearly 27 billion U.S. dollars in 2029. While ad-supported streaming is growing in popularity as well, the digital rental and purchase market is slowing.
Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source
(in billion U.S. dollars)
Characteristic
Revenue in billion U.S. dollars
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Digital TV News. (March 18, 2024). Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/323033/online-tv-video-revenue-europe/?session=b22e085ca0c54aeadd5fbfd1db0605e8
Digital TV News. "Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars)." Chart. March 18, 2024. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/323033/online-tv-video-revenue-europe/?session=b22e085ca0c54aeadd5fbfd1db0605e8
Digital TV News. (2024). Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/323033/online-tv-video-revenue-europe/?session=b22e085ca0c54aeadd5fbfd1db0605e8
Digital TV News. "Revenue of The Over-the-top (Ott) Market in Western Europe in 2029, by Source (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/323033/online-tv-video-revenue-europe/?session=b22e085ca0c54aeadd5fbfd1db0605e8
Digital TV News, Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars) Statista, https://www.statista.com/statistics/323033/online-tv-video-revenue-europe/?session=b22e085ca0c54aeadd5fbfd1db0605e8 (last visited July 17, 2024)
Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars) [Graph], Digital TV News, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/323033/online-tv-video-revenue-europe/?session=b22e085ca0c54aeadd5fbfd1db0605e8