The average revenue per user (ARPU) of mobile customers in Europe has fallen since 2011, reaching an estimated 14.7 euros per month in 2021. The figure is forecast to remain at this level through to 2025.
Shrinking costs yet rising use of mobile broadband
The rise of 5G mobile networks in addition to 3G and 4G will only enhance the use of mobile broadband. Offering even minimum data speeds over 20 Mbps faster than 4G, as well as a much greater maximum bandwidth, 5G is set to revolutionize mobile data not just for consumers, but also for a range of commercial and industrial applications. By 2027, it is expected that the number of 5G connections will grow to nearly 664 million in Europe alone.
Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025*
(in euros per month)
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ETNO. (February 1, 2023). Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month) [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/?session=2682f4509ffa7f8317ac67db9b66887e
ETNO. "Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month)." Chart. February 1, 2023. Statista. Accessed July 08, 2024. https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/?session=2682f4509ffa7f8317ac67db9b66887e
ETNO. (2023). Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month). Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/?session=2682f4509ffa7f8317ac67db9b66887e
ETNO. "Average Revenue per User (Arpu) for Mobile Services in Europe from 2011 to 2025* (in Euros per Month)." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/?session=2682f4509ffa7f8317ac67db9b66887e
ETNO, Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month) Statista, https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/?session=2682f4509ffa7f8317ac67db9b66887e (last visited July 08, 2024)
Average revenue per user (ARPU) for mobile services in Europe from 2011 to 2025* (in euros per month) [Graph], ETNO, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/691710/mobile-voice-arpu-evolution-in-europe/?session=2682f4509ffa7f8317ac67db9b66887e