Under Armour's net revenue in the United States from 2015 to 2024

Under Armour’s net revenue in the United States stood at an estimated 3.5 billion U.S. dollars in the financial year ended March 31, 2024. 

Basketball star assisting Under Armour

In 2024, around 61 percent of Under Armour’s net revenue was generated in its home market of North America. The company has a large budget for advertising and marketing campaigns and as such also relies on the marketing power of one of the NBA’s highest-paid players to boost the impact of the brand: Stephen Curry. The three-time NBA champion signed with Under Armour for an initial contract worth around four million U.S. dollars per year in 2013, and his performances and personality on and off the court are proving pivotal to the company’s success.

The benefits of exercise

Over 230 million Americans were engaged in physical activity in 2021. This is a positive development, as the number of people participating in sports and activity has risen consistently with each consecutive year since 2013. It is common knowledge that there are many benefits to exercise, some of the most commonly highlighted being the reduced risk of disease and how it helps develop brain health.