Online shopper share by age group Germany 2021

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In 2021, 20.7 percent of online shoppers in Germany were aged 30 to 39 years. The figures refer to online shoppers who ordered something online at least once a month. The corresponding survey was conducted in Germany in 2021 among respondents aged 14 and older.

Share of online shoppers in Germany in 2021, by age group

Characteristic	Share of respondents
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on man sample:
Base: German-speaking population aged 14 years and older.

Information on total sample:
2020: 23,138 respondents, projection to 70.63 million people

Information on target group "online shoppers" (people who ordered something online daily, at least weekly or at least monthly in the last 12 months):
2020: 7,963 respondents, projection to 25.16 million people

The figures displayed refer to the following report:
2020: VuMA 2021

Further information on methodology can be found here and in the report.

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