In 2023, Amazon was the leading online store in the toys and baby products segment in Germany. In the considered year, Amazon generated e-commerce net sales worth 546.2 million U.S. dollars, followed by otto.de at 166.6 million U.S. dollars.
Top online stores in the toys and baby segment in Germany in 2023, by e-commerce net sales
(in million U.S. dollars)
Characteristic
Net sales in million U.S. dollars
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The e-commerce market category “Toys & Baby” includes the sales of toys and products for infants (e.g., clothing, care products, baby food, bottles, nursing products, playpens, strollers, and car seats).
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (April 11, 2024). Top online stores in the toys and baby segment in Germany in 2023, by e-commerce net sales (in million U.S. dollars) [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com. "Top online stores in the toys and baby segment in Germany in 2023, by e-commerce net sales (in million U.S. dollars)." Chart. April 11, 2024. Statista. Accessed July 17, 2024. https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com. (2024). Top online stores in the toys and baby segment in Germany in 2023, by e-commerce net sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com. "Top Online Stores in The Toys and Baby Segment in Germany in 2023, by E-commerce Net Sales (in Million U.S. Dollars)." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb
ecommerceDB.com, Top online stores in the toys and baby segment in Germany in 2023, by e-commerce net sales (in million U.S. dollars) Statista, https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb (last visited July 17, 2024)
Top online stores in the toys and baby segment in Germany in 2023, by e-commerce net sales (in million U.S. dollars) [Graph], ecommerceDB.com, April 11, 2024. [Online]. Available: https://www.statista.com/forecasts/871113/top-online-stores-toys-baby-germany-ecommercedb